G75 Media is delighted to announce that our founder, award-winning writer Neil Cumins, has just been honoured at the 2021 Global CEO Excellence Awards. Neil won the Content Production Business Leader of the Year trophy, in recognition of G75 Media’s journalism and copywriting services throughout the COVID-19 pandemic.
The Global CEO Excellence Awards are an international
celebration of small businesses and C-suite executives. CEO Monthly magazine is
read by 60,000 business leaders and executives around the world, and award nominees
had to “demonstrate expertise within a given field, dedication to customer
service and commitment to excellence and innovation.” CEO Monthly undertook an
in-depth evaluation of each contender’s skills and services, while the market
reputation of each nominee was also taken into consideration.
Commenting on becoming an award-winning writer for the
second time, Neil said: “There have been some tough moments over the last year,
trying to keep the business on track through unprecedented challenges. Winning
this award is more than an honour – it feels like we’ve drawn a line under the
pandemic. It’s also great to be able to describe myself as a multiple
award-winning writer, though I’ll probably leave that off my business cards!”
G75 Media is now among an elite group of content production and copywriting agencies who have won multiple awards over different decades. Our first win came in 2010 in the national Freelancer of the Year awards, and our latest trophy has arrived 11 years later. We hope more commendations will follow in the years and decades ahead; in the meantime, we’d be delighted to discuss our copywriting and journalism services with prospective clients.
Making your home sell quickly involves more than choosing the right agent. It also requires you to maximise its appeal
You don’t need to live in a large or luxurious house to
make the most of its appeal. Over the last year, house prices have soared, and
many properties have sold within days of being listed. From £100,000 city studios
to £1 million country piles, it’s a seller’s market here in 2021 – yet there
are still plenty of things motivated sellers can do to maximise the appeal of their
homes.
Small changes around the house can assist with making your home sell quickly
The level of interest in your property often has more to
do with presentation than anything other than the all-important location. It’s
obvious from a glance whether a property has been loved and cared for, or
neglected and overlooked. You can’t do much about your home’s location or the
condition of neighbouring properties, but a quick sale can often be expedited with
some easy tweaks and tips.
A little goes a long way
As a property journalist of almost twenty years’
standing, and having recently bought and sold myself, I’m continually surprised
by how little effort people put into presenting homes which are for sale. You might
consider it acceptable to leave the toilet seat up without scrubbing the pan,
but buyers may not be so understanding. That teetering pile of paperwork on the
home office desk isn’t just a nuisance for whoever has to photograph the room –
it suggests a chronic lack of storage. And a weed-strewn front garden could
stop people attending scheduled viewings, since subconscious decisions about a
property are often made even before the front door has opened.
With that in mind, G75 Media has compiled a ten-point checklist
for our estate agent and property marketing clients to hand out to their own
customers. These ten simple tips on making your home sell quickly won’t just
help us when we come to provide our award-winning freelance property journalism
services. They’ll impress vendors and valuers, too. Crucially, they’ll increase
the sense of pride in a home, which shines through when conducting viewings and
persuading people to buy the property…
Clean
and clean again. Our first tip for making your home sell quickly is
encapsulated in the photo above. Scrub and polish every unit, appliance,
skirting board or window.
Ensure
every light works. Pools of light add brightness to your home, whereas dead
bulbs infer neglect. The kitchen shot above sparkles with light, and looks
better for it.
Eradicate
clutter. Don’t hide it in cupboards – bin it. Clutter suggests the home is too
small to be practical, so ensure floors and exposed surfaces have lots of clear
space.
Optimise
the approach to your home. Remove weeds, oil hinges, add plants and wash the
windows. Maximise first-impression kerb appeal, or risk people walking away.
Eliminate
odours. Scrub the oven, wash fabrics, leave every window open for a day… Do
everything in your power to minimise smells, which can be very off-putting.
Do
a DIY list. Walk round and note down every squeaky hinge, paint chip and loose
handle. Repair them all, to make the property look well-maintained rather than
tired.
Clear
the house of children and pets prior to viewings. Avoid unnecessary mess and
impromptu embarrassment, and ensure visitors can wander round in peace and
quiet.
Practice
a sales pitch. This is another useful step in making your home sell quickly.
What’s included, and what’s great? Celebrate positives and downplay negatives.
Start
and end in the best room. Building on the last point, first impressions count,
and the last thing viewers see will stay with them. Make both your home’s best room.
Let
people wander round themselves. After the tour, give viewers the opportunity to
wander around again without you. This is often when buying decisions are made.
It’s May 2000. A fresh-faced young graduate by the name of
Neil Cumins is starting a marketing job in the motor trade, writing press
releases and producing a customer magazine. Among the key features being
promoted by manufacturers at the time are a four-speed automatic gearbox
(Chrysler PT Cruiser), twin airbags (Suzuki Jimny) and electric windows
(Vauxhall Astra Coupe). Radio-cassette players were still being fitted in every
new BMW 3-Series, and the entry-level Citroën Saxo model didn’t even have power
steering.
Fast-forward to May 2020, and even buyers of affordable
family cars increasingly take for granted features which would have astonished
any freelance motoring journalist two decades ago. Scotland’s current Car of
the Year, the Mazda 3, has a head-up display which projects satellite
navigation instructions onto its windscreen, while the Ford Fiesta can reverse
itself into parallel parking bays only 20 per cent longer than the car itself.
Increasing levels of automation enable cars to keep themselves in lane on the
motorway, with radar-guided cruise control maintaining a steady gap to the
vehicle in front. We may not have fully autonomous vehicles just yet, but the
prospect feels increasingly close.
The car’s the star
Keeping up with such rapid progress would be a challenge for
any freelance motoring journalist, but it’s a challenge which your humble
correspondent has embraced. A 40-year archive of motoring publications and
manufacturer brochures fills a six-foot bookcase in the G75 Media office, augmenting
an encyclopaedic knowledge of model specifications and technical attributes. As
such, every piece of freelance motoring journalism produced by G75 Media is
thoroughly fact-checked for accuracy before it’s filed (ahead of deadline,
naturally).
Twenty years spent proofreading sales materials and
marketing copy (mostly as a freelance motoring journalist) means there’s no risk
of any confusion between ABS and EBA, or selectable four-wheel drive being
described as permanent. And because G75 Media currently works for motor trade
clients on both sides of the Atlantic, we’re equally comfortable talking about PS
or HP, hoods or bonnets, NHTSA or Euro NCAP.
Driving up standards
Of course, quality freelance motoring journalism isn’t just about knowing the difference between pushrods and overhead camshafts, or understanding why carbon ceramic discs provide fade-free braking power. A successful freelance motoring journalist needs an instinctive ability to judge a car’s effectiveness and quality – something which can only be achieved with hands-on testing. That’s why the review of the Mercedes E-Class All-Terrain on the Portfoliopage of this site highlights the impracticality of thick carpet in the boot of a vehicle designed to tackle rutted fields. It’s also why ride quality is a high priority in any road test review – because who wants to be jiggled around over motorway expansion joints or scarred urban tarmac?
If you need freelance motoring journalism services, or require a freelance motoring journalist to produce copy for your brand, give G75 Media a call or send us an email here. We’ll be happy to assist with any motor trade editorial brief, and provide a competitive quote for motoring journalism in the UK or overseas.
We are living in historic times. The Coronavirus pandemic
has led to the suspension of public life in ways unseen in British history, including
restrictions which prevent businesses up and down the land from trading.
However, even companies unable to trade are still able to advertise and market themselves
online. And promoting your business during the lockdown is particularly
important given the unprecedented number of people trapped at home with unlimited
internet access, and plenty of free time to surf and browse.
3 – 3 – 0 – 6 – 3 – 3
At some point in the near future, the current state of lockdown will be partially lifted. And very quickly, people will start trying to catch up on everything they’ve missed. As a result, there is likely to be a dramatic upsurge in demand for products and services, as all the things we’ve postponed start happening alongside all the things which would have been occurring at that time anyway. Temporary restrictions on movement and trading haven’t stopped people needing to replace faulty appliances, or negotiate a new mortgage, or choose a new car. A massive backlog is growing across numerous industries, and the months after lockdown are going to be much busier than the months before it in many industries.
This simple fact gives forward-thinking companies an
opportunity. By promoting your business during the lockdown, you can position your
products, services or brands in consumer minds. You can become a go-to firm
when the nation starts tackling everything that’s been neglected and put off. Forward-thinking
companies can also extol the virtues of services which are desirable rather
than essential – the holidays, the clothing, the spa trips. Because what else
is there to do today other than plan how we’ll spend tomorrow? And if finances are
tight – as they will be for millions of UK households – brands with compelling
sales pitches will be optimally placed to attract available cash.
Search and destroy the competition
The benefits of promoting your business during the lockdown
are particularly compelling when you consider search engines. We’re all
spending more time online than ever, with Google and Bing acting as gatekeepers
to the internet. Positioning your brand towards the top of search results is
more important at a time of unprecedented internet traffic than it’s ever been.
And the benefits of search engine optimisation tend to last for years.
Informative original content won’t just benefit your brand today – it’ll remain
a valuable resource which attracts enquiries and custom for years to come.
As a freelance copywriting agency, G75 Media is used to
working remotely on behalf of clients. For the last 13 years, we’ve exchanged
contracts via email and uploaded content to WordPress. We hold Zoom meetings
with opticians in Hampshire, write new car reviews for American consumer
websites, and use Trello to manage blog schedules for Ofcom-approved comparison
platforms. We can handle content production and copywriting for business of all
sizes, from start-ups seeking to establish an online presence through to
household-name brands wanting to bolster their market share. And by promoting
your business during the lockdown, we’ll ensure it emerges from this
frightening and unprecedented period with an optimal online presence.
Don’t put off til tomorrow what you should be doing today. This is the perfect time to boost your SEO, refresh your online presence and assemble a stockpile of content in readiness for normality returning. The latter is especially pertinent, as marketing and PR might be a low priority while trying to rebuild your customer base and dealing with a backlog of orders. Get in touch with G75 Media to discuss how we can help with promoting your business during the lockdown.
We are currently living under unprecedented professional, personal and social restrictions, whose consequences could take decades to fully understand and repair. For anyone struggling to cope during this oppressive and uncertain time, I’ve published an article with some advice on preserving mental health. You can read it here – https://www.linkedin.com/pulse/preserving-mental-health-during-difficult-times-neil-cumins/
At the time of writing, the UK is experiencing the unwelcome advance of the Coronavirus, or COVID-19. Sporting events are being suspended, festivals are being cancelled, and commuters are nervously applying hand sanitiser while sweating underneath stifling face masks. We’re being encouraged to avoid large public gatherings and refrain from unnecessary travel, while consumers panic-buy toilet roll and shysters try to sell us 49p bottles of antibacterial gel on eBay for £25.
At this stage, it’s impossible to know how far COVID-19 will
spread, or how serious its repercussions will be. However, the latest
Government advice is to work from home if possible. And that has raised a wider
debate about why millions of people struggle through chaotic rush-hours to
reach an inconvenient place for an arbitrary time, to sit at a desk and email
people sitting six feet away. Accountancy firm KPMG is running a trial where
many of its staff work from home on Fridays, to see whether productivity is
affected. In fact, there’s a good chance productivity will increase, since
people will be committed to making the trial a success. Plus, they’ll feel more
energetic and less fatigued without an early-morning commute…
No place like home
It’s a shame that it’s taken the Coronavirus outbreak to make
employers question the necessity of making staff sit in an office all day. The
benefits of home working certainly aren’t lost on me. Exactly ten years ago, I quit
the safety of a full-time job as a property journalist to become a full-time
freelance writer, running my fledgling copywriting agency from a spare bedroom in
East Kilbride. That didn’t just mean surrendering a guaranteed salary, a
pension scheme and a chance to chat about last night’s episode of Homeland
while the kettle boiled. It also meant giving up an expensive and frustratingly
slow commute into a draughty and noisy office in an industrial estate, and then
repeating the process in reverse when I was tired and it was getting dark. And
although the ability to dramatically reduce my exposure to airborne pathogens wasn’t
a key factor behind establishing G75 Media, avoiding other people’s germs is
one of many advantages to working from home.
Of course, some professions lend themselves to home working
better than others, and not everyone has the flexibility a freelance writer
enjoys. Doctors can’t squirrel themselves away in their spare rooms, though
they could potentially make greater use of video calls. Taxi drivers still have
to collect passengers, albeit with their windows open and a box of tissues handy.
And nobody expects police officers or firefighters to log on remotely. Yet
millions of people could base themselves at home for at least part of the
working week, from call centre staff to architects. And if they did, they might
discover the following benefits:
More time. How many hours would you save by not having to endure ten rush-hour journeys every week? You could spend some of this extra time doing additional work, some of it taking proper breaks from your desk, and the rest enjoying quality time with family and friends.
Less distractions. Office camaraderie can be enjoyable, but small talk and blaring radios become a distraction if you’ve got a deadline to meet. Large offices can be antithetical to productivity, with constant interruptions and background noise. Being based at home may provide greater freedom to concentrate – helping you to be more productive and efficient.
Greater flexibility. The concept of working from 9am to 5pm with a one-hour lunch break seems archaic in today’s 24-7 global culture, yet this 19th century hangover persists through sheer inertia. Many people work better at other times of day, don’t want a full hour for lunch, or would benefit from more flexible working hours due to family commitments.
Better breaks. Isn’t it annoying when you have to wait ten minutes to use the solitary microwave because someone’s cooking a baked potato? At home, you can eat and drink whatever you want, whenever you want. No more stolen milk, no more fixed break times, and no more offending everyone around you as you unwrap an egg mayo baguette.
Same. But different.
Many people are surprised to discover how much of their
working week relies on technology, rather than proximity. We’ve all emailed colleagues
sitting within a few metres of us, driven to meetings which would have been equally
productive as a Skype call, and printed off emails to hand out when simply forwarding
the email would have saved paper and ink. Collaborative workplace tools like
Slack and Trello make project management easier than the traditional
whiteboard-and-weekly-meeting approach, and email remains the finest method of
data distribution ever invented.
As a freelance writer, I am typing this blog on a laptop at
home, which I could relocate anywhere with a decent WiFi connection. According
to Google Analytics, you are probably reading it on a portable device – another
laptop, a tablet or a smartphone. And while any of us could potentially
contract an airborne virus like COVID-19, my ability to avoid public transport while
picking and choosing when I leave the house should reduce my risk of (a) being
infected and (b) unwittingly infecting other people.
If you’re an employer reading this, it’s worth considering the
extent to which you could permit staff to work from home. If you’re an
employee, consider what (if any) parts of your job may be achievable while
being based at home, and suggest it to your line manager. And if you want to
enjoy the benefits of high-quality content production by an award-winning
freelance writer, from blogs and listicles through to opinion pieces like this
one, drop me an email or give me a call. You don’t need to arrange a
face-to-face meeting to benefit from G75 Media’s copywriting and content
production services.
The start of a new decade provides an ideal opportunity for reflection and analysis on the decade just passed. And while 2019 proved to be a turbulent year politically and a disruptive one technologically, it was also an eventful one for writers and journalists. Our industry has changed so much since January 2010 that it’s worth taking a moment to consider how the art of copywriting and journalism has changed since we last welcomed in a new decade…
Copywriting and journalism changed almost as much as technology in the 2010s
Putting the word out
Ten years ago, the internet was absent from millions of
UK homes, and many people still relied on dial-up connectivity. Websites had already
evolved away from early experiments with Comic Sans fonts and animated GIFs,
but there was little video content, and photography platforms remained niche.
Instead, the written word was king – particularly given the growing importance
of search engine optimisation, or SEO.
By the middle of the last decade, websites were
experimenting with the potential offered by home broadband connectivity. Parallax
scrolling, single-page websites and auto-playing video content became briefly
fashionable on many corporate websites. However, 4G’s arrival in 2013 triggered
meteoric growth in mobile internet services, which literally and metaphorically
rendered flashy (or Flash-y) sites unsuitable for a smartphone. As a result, we
came full circle, relying on professionally-written copywriting and journalism to
underpin any successful website.
Make it a large one
More recently, Google and Bing have emphasised the
importance of long-form content. The days when a 500-word blog provided optimal
SEO benefits have passed. And while we’re not going to extend this article to be
5,000-8,000 words long (which search engines increasingly regard as
demonstrating authoritative content), long-form copywriting and journalism
makes up a growing percentage of G75 Media’s monthly workload.
The last decade also saw the inexorable rise of the blog.
Although Blogger debuted in 1999 and WordPress launched in 2003, blogging only really
took off towards the end of the Noughties. By 2010, there was huge demand for freelance
bloggers, and G75 Media began offering blogging as a service. At the time, IT
and technology clients were identifying blog archives as a way of boosting
keyword recognition among search engines, and two of G75 Media’s biggest
clients still depend on us for weekly blog content.
Another trend which dominated the 2010s was the welcome
increase in flexible working. Brands like WeWork have revolutionised the concept
of office space, and millions of Britons now work from home either part-time or
full-time. Copywriting and journalism are ideal sectors for both freelancing
and working from home, since employers can call on specialist writers as and
when their services are needed. Many of G75 Media’s clients will contact us
once a year or even less frequently, knowing we can quickly and effectively
deliver copywriting and journalism to meet any brief.
Goodbye and good riddance
Other trends rose and fell with equal rapidity, such as
overseas copywriting firms. Agencies popped up around the world, offering cheap
online copywriting for corporate clients. Almost as a rule, these firms
delivered fairly dreadful content. Their writers generally spoke English as a
second language, their proofreading and editing skills were negligible, and the
balance of keywords and long tails (key elements of SEO) was usually wrong.
When Google and Bing began downgrading websites with lazily-written content supplied
by overseas copy farms, the writing was on the wall – but not on the websites.
The phenomenon quickly died out as companies realised it simply isn’t worth paying
for cheap copywriting and journalism.
More recently, we have also seen the welcome decline of
academic writing websites. These enabled lazy students to outsource
dissertation and essay writing to ‘qualified professionals’. Like all
respectable content production agencies, G75 Media flatly refused to get
involved in this distasteful practice, despite being approached on a number of
occasions with unsolicited requests for assistance. Our copywriting services
have always been ethical and honest, and they always will be.
Taking care of business
Despite these unwholesome sub-sectors of copywriting and
journalism, the internet’s meteoric growth came at a great time for a business which
was founded in 2007 as a dedicated copywriting agency. In February 2010, G75
Media’s founder Neil Cumins made the decision to quit his part-time day job as
a property journalist and become a full-time business owner, freelance
copywriter – and property journalist! Having retained his former estate-agency employer
as a client, the process of building a successful copywriting agency could
begin.
Today, G75 Media regularly works with clients on three
continents, from America to Australia. We employ freelance writers whose areas
of expertise dovetail with our client base. We deliver everything from
listicles and social media content through to white papers and how-to guides
for clients as diverse as manufacturers, optometrists and tourism firms. And as
we enter our third decade as a limited company, G75 Media is proud to be a
copywriting agency with few peers.
But why stop there? A new decade brings new
opportunities, while our greater resources and superior expertise should ensure
we’re able to continue growing and expanding throughout the 2020s. We don’t
know what the last decade will be referred to as – possibly the Tens or the Teens
– but it’s been the making of G75 Media. Here’s to another decade of
award-winning copywriting and journalism.
The philosophy behind fake reviews is the polar opposite of everything G75 Media stands for
The thorny subject of fake reviews has been in the media
recently, with allegations about false five-star reviews on Amazon and
interviews with self-confessed fake review writers. There has also been a
greater focus on falsifying academic records on both sides of the Atlantic,
coupled with a crackdown on dissertation writing firms.
Fake content is a topic G75 Media feels very strongly
about, since trust is a cornerstone of our copywriting services. Before getting
into the specifics of why this matters, it’s important to clarify our position
on fake reviews:
We have never sought or published fake reviews for any of our online profiles or accounts. As a result, you’ll occasionally see other copywriting agencies ‘scoring’ more highly than us on review sites, even though a cursory glance at their websites and marketing materials might not suggest they’re the best in the business.
We’ve never written a glowing testimonial that we didn’t wholeheartedly stand by. We rarely review service providers; if we do, it’s because our experience justifies it. If we have criticisms, we tend to address them directly to the company or individual, giving them a reasonable chance to address these issues.
When writing on behalf of clients, we deliberately avoid belittling and bad-mouthing their competitors. Even when a rival brand is clearly falling short of the standards our clients have set, we promote the latter’s achievements rather than denigrating the former. Negative advertising should be left in the 1980s, where it belongs.
We don’t use social media as a steam valve or echo chamber. Like everyone reading this article, we’ve had good and bad client experiences in recent times. Unlike some people, we don’t resort to splashing hyperbolic language over social media platforms. At worst, we’ll discuss any marketing lessons to be learned from high-profile failures.
Our word is our bond
The cynic might wonder why any of this matters. After
all, consumers know fake reviews exist. We recognise the temptation to use
emotive phrases like “ruined” and “worst ever” to illustrate disappointment or
frustration. And it’s hard to escape the fact that copywriting is a cut-throat
industry, where earning any form of income is often challenging.
However, some things are more important than boosting
your monthly turnover, or filling the working week with projects. Fake reviews
are deceitful, and false writing of any kind is morally unjustifiable. If you
spend your days writing fraudulent reviews for products and services you’ve
never experienced, you’re effectively a professional liar. Anything you
subsequently say will be tainted by association, and you’re also making life
harder for everyone who still places their trust in online content.
In a virtual world where the senses of touch, smell and taste are non-existent, the written word is all-powerful. Abusing it for short-term corporate gain is as unforgivable as it is unacceptable. While positive PR and promotional content inevitably only tells one side of the story, at least these stories are rooted in fact. That’s where the true power of written communications comes from, and it’s something G75 Media will continue to champion in every article, blog and promotional feature we produce.
If you’ve ever struggled with mental health, your smartphone and social media accounts might be contributory factors. G75 Media’s founder Neil Cumins explains in his latest LinkedIn blog post why the cure has increasingly become the condition, suggesting ways to reduce the burden on our overheated minds…
After a strenuous year at the copywriting coalface, G75 Media will be closing its doors tonight. We’ll be returning to action on Thursday January 3rd. In the meantime, have a wonderful Christmas and New Year – and get in touch if you’d like any assistance with copywriting, content production, journalism or web copy…
It’s beginning to look a lot like Christmas in the G75 Media office…
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