Tag Archives: freelance AI editing

The importance of editing AI content     

Generative AI arrived in the public consciousness a couple of years ago with all the subtlety of a car bomb. Its exponential growth has been driven by three factors – AI companies’ desperation to grow at a quicker rate than their competitors, staggering sums of external investment, and a desire to be part of a rapidly evolving market which as yet has no boundaries or limits.

Along the way, generative AI has caused much mirth with its hallucinations and absurdities. It’s briefly titillated us on video platforms like the short-lived Sora, where everything you saw was entirely fictional. And it’s also upended the jobs market, with companies abolishing everything from entry-level roles to advanced positions previously requiring decades of experience. Some analysts predict a high percentage of the world’s jobs may be lost to AI, yet in contrast to previous technological revolutions, there seems little scope for new jobs to be created as old ones are rendered obsolete.

A copywriting canary in the coalmine

As a copywriter, I’ve been at the sharp end of this. In 2024, five of my clients ceased providing work to freelancers because of AI and search engine changes. In 2025, I lost another three. The impact on my bottom line has been dramatic. So when I was offered the chance to edit AI content for a major automotive client, it felt like a valuable opportunity to examine my ‘competition’.

There is no doubt that AI engines like Claude, Perplexity and Jasper can generate reams of highly technical copy far quicker than any writer. I’ve also acknowledged in a previous blog how effective Microsoft CoPilot can be if it’s dealing purely with content inside your company’s data ecosystem. The problems come when AI engines start drawing information from the wider internet, with all its inconsistencies and inaccuracies, and presenting it as fact.

In the process of editing AI-generated articles, I’ve seen some truly bizarre issues arise:

  1. An AI engine kept trying to apply the same Q&A questions to different topics, leading it to pose increasingly absurd questions which it was then unable to answer.
  2. One AI-generated paragraph made perfect sense, right up until it hallucinated something that had never happened in the middle of a sentence.
  3. An AI article stated quite confidently that something which took place five years ago had first happened in autumn 2026.
  4. Another AI article made something up – but then included a link to an unrelated Wikipedia page, which made it look at first glance as though this statement had been corroborated.

I could give many more examples, but it might give away who I’m working for, so I will draw a discreet veil over my other findings.

Why does this matter?

Humans make mistakes, and even authoritative platforms like Wikipedia (a favoured resource of AI engines) contain mistakes. People aren’t infallible, so why should we expect machines to be?

The short answer is that machines should be logical, which hallucinations clearly aren’t.

The longer answer is that the engines present their content as authoritative, with no need for human input. Yet when a broadsheet newspaper makes a mistake, IPSO forces them to publish a correction. ChatGPT and its ilk have no reason to care if they make a mistake, but if you publish that content and get in trouble for it, it’s your reputation on the line. Don’t expect the AI company whose content was responsible to submit a witness statement on your behalf in court.

For this reason, sense-checking AI-generated content is essential before any business publishes anything on any public or client-facing portal. Human oversight from a qualified and experienced writer will also ensure a number of other benefits, beyond accuracy:

  1. Content can be restyled to match corporate house writing styles, from language and use of key terminology through to consistent punctuation and formatting.
  2. An editor can add in some of the things AI engines can’t generate – humour, personal opinion, emotion, lived experience.
  3. AI copy is prone to repetition, often making the same point two or three times with very similar (or even identical) wording. Human oversight will identify and remove unnecessary duplication.

It’s also worth considering that AI engines are engaged in plagiarism and copyright theft of digital content on a scale which makes Napster and its peer-to-peer ilk resemble a few people trading cassette tapes. Innumerable lawsuits are underway around the world from enraged content creators, from writers and artists to film and media outlets. Legal wheels grind slowly, but these cases may prove to be cataclysmic for generative AI brands. Some firms are already hundreds of billions of dollars in the red due to start-up costs, plus the vast energy and environmental costs of running all the servers and processors needed to meet daily demand for their services.

The best things in life are rarely free

You might wonder why you should pay a writer to edit something AI has produced for free, but that’s the point. If you’re not paying for something, it’s unlikely to be high quality – and it won’t be free for much longer anyway. Even if generative AI companies successfully defend every legal case in the next ten years (which seems inconceivable), the incalculable sums of money being invested in generative AI tools will eventually need to be repaid as dividends or profits. The only realistic way for this colossal debt to be settled is if AI companies start charging for the use of their tools. And once you have to pay £1,000 a month for a subscription, it’d be cheaper to use a freelance writer.

In the meantime, if you’re thinking about commissioning AI content for your business, ensure it’s accurate and authentic by asking G75 Media to provide our award-winning editing services. Get in touch with us to discuss a quote.

Why your business needs an AI editor

It’s not often that an industry arrives as seemingly fully-fledged as generative AI. Within little more than a year, we’ve gone from the low-key beta unveiling of ChatGPT to a vast multi-billion-pound market segment populated with dozens of content generation startups and competitors. AI text generation is now built into the Bing search engine (which means it’s effectively built into Microsoft Edge), while the most recent McKinsey Global Survey indicates a third of corporate businesses are already using it regularly in at least some capacity.

Oh AI?

Yet this McKinsey study also revealed that most companies aren’t even considering the risk of inaccurate content being produced on their behalf. That’s a remarkable oversight. Companies are blithely trusting new and unproven technology, much of it from unknown startups and unaccountable foreign companies, to represent their own businesses. Worse, they have no plans in place if the content turns out to be wrong, outdated, misleading, libellous, offensive to competitors, offensive to the general public…

As is often the case, the explosive growth in generative AI is being driven by cost considerations. If companies can save a thousand pounds on freelance copywriting by using a chatbot to generate blogs and corporate materials, that thousand pounds can be paid to shareholders in dividends or given to their executives in bonuses. At this formative stage, generative AI platforms are still free (which offers the first clue about the quality of their output), and free is better than cheap. Isn’t it?

As any CEO or director will grudgingly admit, ‘free’ services tend to come with strings attached. And so it is with generative AI. Nothing new is being created here – these engines simply regurgitate existing online material with different wording. That means any inaccuracies, outdated information or source material bias (which will be legion, considering AI engines scrape the entire internet with all its fake news and flawed reportage) is repackaged. Companies who begin to rely on this technology are also in for a nasty shock when the companies who’ve paid small fortunes to develop this server-intensive new technology begin monetising it to pay back their debts. A lot of newly created blogs may wither on the vine when the generative AI taps are suddenly paywalled, sending websites tumbling down search results pages.

You’re Bard, mate

By this point, readers still ruminating on the use of the word ‘free’ two paragraphs back might be trying to justify using generative AI instead of employing freelance copywriters to produce high-quality output. It would be wrong of G75 Media to claim that Google Bard or Perplexity are dangerous – though the electronic origins of erroneous or misleading content won’t serve as any kind of defence in court. Instead, we’d suggest companies determined to publish material which is effectively recycled from existing third-party content need to apply close scrutiny to it. That’s something we can help with, using our award-winning talents to conduct AI editing on content before it’s published in your business’s name.

AI editors add human oversight to machine-generated content, correcting obvious errors and removing contentious statements. AI editing adds the comparisons, humour, anecdotes and cultural references which even the best AI content generators can’t comprehend. Human editing will identify and excise repetition, trim out superfluous content (often used to pad out AI content’s later paragraphs), and ensure formulaic text is smoothed into corporate house writing styles. Without running copy past an AI editor, computer-generated text is usually betrayed by its long paragraphs, drily factual content and robotic delivery. It’s only a matter of time before search engines begin downgrading this mass-produced low-grade content in the same way they’ve previously punished word clouds, link farms and other lazy attempts at gaming SEO algorithms.

How much does an AI editor charge?

AI editing is obviously quicker (and therefore more affordable) than generating new content from scratch, but it requires diligence and an innate understanding of your brand. G75 Media’s AI editing services aren’t free, but they are affordably priced. We ensure rapid turnaround times, helping to minimise the period between an AI engine churning out text and it being safe to upload onto your website. We modify every sentence, using decades of SEO know-how to ensure search engines rank it above anything published by competitors who haven’t invested in an AI editor.

To find out more about AI editing services, and to speak to us about the benefits of content production by humans, get in touch with G75 Media today. There are no chatbots here – just real people with proven skills in the timeless art of finding the right words for every scenario.