Tag Archives: freelance copywriting

Fake it til you make it?

Copywriting should always be honest, and freelance articles from G75 Media are extensively researched to maximise trust
The philosophy behind fake reviews is the polar opposite of everything G75 Media stands for

The thorny subject of fake reviews has been in the media recently, with allegations about false five-star reviews on Amazon and interviews with self-confessed fake review writers. There has also been a greater focus on falsifying academic records on both sides of the Atlantic, coupled with a crackdown on dissertation writing firms.

Fake content is a topic G75 Media feels very strongly about, since trust is a cornerstone of our copywriting services. Before getting into the specifics of why this matters, it’s important to clarify our position on fake reviews:

  1. We have never sought or published fake reviews for any of our online profiles or accounts. As a result, you’ll occasionally see other copywriting agencies ‘scoring’ more highly than us on review sites, even though a cursory glance at their websites and marketing materials might not suggest they’re the best in the business.
  2. We’ve never written a glowing testimonial that we didn’t wholeheartedly stand by. We rarely review service providers; if we do, it’s because our experience justifies it. If we have criticisms, we tend to address them directly to the company or individual, giving them a reasonable chance to address these issues.
  3. When writing on behalf of clients, we deliberately avoid belittling and bad-mouthing their competitors. Even when a rival brand is clearly falling short of the standards our clients have set, we promote the latter’s achievements rather than denigrating the former. Negative advertising should be left in the 1980s, where it belongs.
  4. We don’t use social media as a steam valve or echo chamber. Like everyone reading this article, we’ve had good and bad client experiences in recent times. Unlike some people, we don’t resort to splashing hyperbolic language over social media platforms. At worst, we’ll discuss any marketing lessons to be learned from high-profile failures.

Our word is our bond

The cynic might wonder why any of this matters. After all, consumers know fake reviews exist. We recognise the temptation to use emotive phrases like “ruined” and “worst ever” to illustrate disappointment or frustration. And it’s hard to escape the fact that copywriting is a cut-throat industry, where earning any form of income is often challenging.

However, some things are more important than boosting your monthly turnover, or filling the working week with projects. Fake reviews are deceitful, and false writing of any kind is morally unjustifiable. If you spend your days writing fraudulent reviews for products and services you’ve never experienced, you’re effectively a professional liar. Anything you subsequently say will be tainted by association, and you’re also making life harder for everyone who still places their trust in online content.

In a virtual world where the senses of touch, smell and taste are non-existent, the written word is all-powerful. Abusing it for short-term corporate gain is as unforgiveable as it is unacceptable. While positive PR and promotional content inevitably only tells one side of the story, at least these stories are rooted in fact. That’s where the true power of written communications comes from, and it’s something G75 Media will continue to champion in every article, blog and promotional feature we produce.

A very merry Christmas from G75 Media

After a strenuous year at the copywriting coalface, G75 Media will be closing its doors tonight. We’ll be returning to action on Thursday January 3rd. In the meantime, have a wonderful Christmas and New Year – and get in touch if you’d like any assistance with copywriting, content production, journalism or web copy…

It's beginning to look a lot like Christmas in the G75 Media office...
It’s beginning to look a lot like Christmas in the G75 Media office…

G75 Media website now HTTPS

Safe as houses – greater security for G75 Media clients

The G75 Media website has recently gained HTTPS accreditation, protecting site visitors against malicious activity while they’re on our site. After ten years using the standard HTTP protocol, last week’s upgrade reflects our commitment to ensuring everyone can browse our portfolio of published articles (or submit an enquiry about our copywriting services) in complete safety.

HTTPS websites encrypt information before it’s transmitted to the web browsers of individual visitors. This ensures any traffic between our server and the device you’re reading this on is protected against eavesdroppers and cyber-criminals. You’ll often see HTTPS preceding retail or ecommerce web addresses, where financial data is being exchanged and eavesdroppers would have a field day.

Even though our content production and copywriting services are highly celebrated, online criminals probably wouldn’t try to exploit your visit to our site today. Or would they? After all, the G75 Media website was created using the world’s most popular content management platform. Its sheer popularity makes WordPress a favoured target for spam and malware developers. WordPress software plugins are also susceptible to newly-launched malware – known as zero day attacks.

As part of the EU’s new General Data Protection Regulation, G75 Media has to meet strict standards regarding the storage and management of client data. Elevating our website to HTTPS standard demonstrates our commitment to this process. It also places us ahead of many other content production agencies and media firms, who also lack our extensive client roster. A number of our copywriting agency rivals are still using HTTP, resulting in “Not secure” tabs appearing in Chrome or warning messages flashing up in Firefox. We take your safety a little more seriously.

If you already understand the principles of zero day attacks and end-to-end encryption, you might want to get in touch regarding our technical writing and technology journalism services. But don’t worry if we lost you after “standard protocol”. We’ve got everything secured.

Easter break? Not for us!

While the rest of the UK enjoys a welcome (if rather chilly) Easter bank holiday weekend, work continues at the copywriting coalface for G75 Media. In our new role as copy editors of a national magazine, there are articles to be revised and proofread in preparation for next week. We have the usual turntable of weekly deadlines to be met – even if copy that our clients would normally upload on Monday won’t be seen til Tuesday! And there’s also the small matter of entering a national competition for freelancers, with our entry ready to be uploaded. If we’re nominated, you’ll hear about it here first…

Consumer advice? All in a day’s work…

After a thoroughly enjoyable break over Christmas, G75 Media has returned to a packed inbox and a busy schedule. Our first January job involves producing consumer advice articles for one of the UK’s leading price comparison firms. We’re currently writing four features a week for this client, providing practical advice about mobile phone contracts, broadband accounts and on-demand services.

We work with IT and computing firms on both sides of the Atlantic, writing everything from keyword-driven blogs to in-depth white papers and infographics. G75 Media’s founder Neil Cumins grew up in a family of amateur programmers and created his own art package in BASIC at the tender age of 13, so computing has always been an area of personal expertise. By researching topics like website hosting, WordPress and cybersecurity on a weekly basis, creating original content on these subjects has become as intuitive as writing about games consoles or streaming media services.

If you need any assistance with technology writing, consumer advice journalism or any other form of digital media content, get in touch with G75 Media for a quote. Wherever you are in the world, we’ll be able to find the right words for your products and services.

Ten years of copywriting excellence

Ten years ago today, G75 Media Ltd was officially incorporated under the Companies Act 1985, becoming Scotland’s newest media company. And without wishing to lapse into cliché, the intervening decade has been quite a journey…

 

G75 Media was founded by Neil Cumins with a three-figure budget. It was based in the spare room of a house in East Kilbride, where an antiquated PC perched on a second-hand dressing table. There was no website, no income and no budget for advertising, and work had to be fitted around Neil’s day job as a property journalist.

 

Little did anyone know on that chilly November day that the global economy was about to enter the most protracted recession for a century. Setting up a new media company in the midst of the Northern Rock bailout (and an unexpected decline in British house prices) was clearly not a ideal for a property-based copywriting agency. Throughout our first five years, clients regularly went out of business and new custom was often frustratingly hard to acquire.

 

Nevertheless, G75 Media has survived – and even thrived. We’ve worked with clients on four continents. We’ve become experts in industries as diverse as optometry, tourism, computer networks and mental health blogging. And Neil’s contacts throughout the housing and automotive industries have ensured a steady flow of motoring journalism and property writing, for local and national media clients.

 

While it’s tempting to make predictions about the future, the last ten years has demonstrated how events can change a media company’s direction. G75 Media was named after a postcode in our home town of East Kilbride, and intended to serve local businesses, yet most of our copywriting clients are based in England. While our plans to offer services to ex-pats in the United Arab Emirates didn’t bear fruit, we regularly work with high-profile companies in America and Australia. And we certainly didn’t expect our white label copywriting services to be as sought after as they have been, with constant demand for technology blogs and brochure/website content.

 

Here’s to ten years of copywriting excellence. And if you’d like to join us for the next leg of our journey, why not get in touch to see how we can help with journalism or content production?