Tag Archives: freelance copywriter

Consumer advice? All in a day’s work…

After a thoroughly enjoyable break over Christmas, G75 Media has returned to a packed inbox and a busy schedule. Our first January job involves producing consumer advice articles for one of the UK’s leading price comparison firms. We’re currently writing four features a week for this client, providing practical advice about mobile phone contracts, broadband accounts and on-demand services.

We work with IT and computing firms on both sides of the Atlantic, writing everything from keyword-driven blogs to in-depth white papers and infographics. G75 Media’s founder Neil Cumins grew up in a family of amateur programmers and created his own art package in BASIC at the tender age of 13, so computing has always been an area of personal expertise. By researching topics like website hosting, WordPress and cybersecurity on a weekly basis, creating original content on these subjects has become as intuitive as writing about games consoles or streaming media services.

If you need any assistance with technology writing, consumer advice journalism or any other form of digital media content, get in touch with G75 Media for a quote. Wherever you are in the world, we’ll be able to find the right words for your products and services.

Ten years of copywriting excellence

Ten years ago today, G75 Media Ltd was officially incorporated under the Companies Act 1985, becoming Scotland’s newest media company. And without wishing to lapse into cliché, the intervening decade has been quite a journey…

 

G75 Media was founded by Neil Cumins with a three-figure budget. It was based in the spare room of a house in East Kilbride, where an antiquated PC perched on a second-hand dressing table. There was no website, no income and no budget for advertising, and work had to be fitted around Neil’s day job as a property journalist.

 

Little did anyone know on that chilly November day that the global economy was about to enter the most protracted recession for a century. Setting up a new media company in the midst of the Northern Rock bailout (and an unexpected decline in British house prices) was clearly not a ideal for a property-based copywriting agency. Throughout our first five years, clients regularly went out of business and new custom was often frustratingly hard to acquire.

 

Nevertheless, G75 Media has survived – and even thrived. We’ve worked with clients on four continents. We’ve become experts in industries as diverse as optometry, tourism, computer networks and mental health blogging. And Neil’s contacts throughout the housing and automotive industries have ensured a steady flow of motoring journalism and property writing, for local and national media clients.

 

While it’s tempting to make predictions about the future, the last ten years has demonstrated how events can change a media company’s direction. G75 Media was named after a postcode in our home town of East Kilbride, and intended to serve local businesses, yet most of our copywriting clients are based in England. While our plans to offer services to ex-pats in the United Arab Emirates didn’t bear fruit, we regularly work with high-profile companies in America and Australia. And we certainly didn’t expect our white label copywriting services to be as sought after as they have been, with constant demand for technology blogs and brochure/website content.

 

Here’s to ten years of copywriting excellence. And if you’d like to join us for the next leg of our journey, why not get in touch to see how we can help with journalism or content production?