Tag Archives: homeworking

Tips on optimising your professionalism as a freelancer 

When I set up G75 Media in 2007, I’ll admit my working setup wasn’t very professional. I was based in the spare room of my parents’ house, where I’d temporarily returned after a long-term relationship broke down. I was using a glass-topped console table as a desk, with an old personal tower PC underneath and a briefcase of paperwork wedged against the table leg because I had no storage.

Yet to a customer, G75 Media looked professional from day one. Its director (me) arrived punctually for meetings, smartly dressed and fully briefed on the agenda. Emails were sent with full contact details, through a proprietary email account linked to the newly launched (and quite stylish by the standards of the time) website where our services were comprehensively extolled. G75 Media had a dedicated phone number and embossed letterheaded stationery, while my car at the time sported a personalised registration plate and rear window sticker promoting the brand. You wouldn’t have known I spent part of Christmas Day 2007 sat at that drawerless desk in my pants, drafting up social media posts for the coming months.

Fail to prepare, prepare to fail

As a small business owner, entrepreneur or sole trader, optimising your professionalism is essential if you want to be taken seriously. Yet many people – often those with the security of salaried employment, and particularly those with union backing – feel little pressure to constantly operate to their best. However, that’s no reason for the rest of us to lower our standards. That’s why I’ve put together a short guide on optimising your professionalism for anyone just starting out in business – graduates, second lifers and people wanting to bring an entrepreneurial idea into existence. It’s not difficult, but it does require common sense and attention to detail.

1. Dress smartly for every occasion.

I recently read a story about a man who attended a video call on his day off, dressed in a shirt and tie…and nothing else. When a cable worked loose behind his computer, he stood up to fix it and revealed far more than his fellow Teams callers had expected. People still judge you by your attire, even when you’re working remotely, so dress smartly – above and below the waist.

2. Ensure your technology is reliable.

I have terrible problems on my laptop with Microsoft Teams, which never works as it should. I now conduct all Teams calls on my phone. However, optimising your professionalism involves – as I do – buying a stand, raising it to a healthy height, ensuring the background looks neat and smart, dialling in before the call to test the camera and microphone. Pre-empt any known issues in advance

3. Always check written communications for accuracy.

I don’t expect you to be a superb writer if you work in engineering or sales or other unrelated disciplines. What I do expect is for you to spell my name correctly, proofread your emails and ensure your contact details are up to date. It’s amazing how often I get emails containing obvious errors. This also applies to social media output, press releases, financial documentation and so on.

4. Don’t be presumptuous.

If I’ve never spoken to you before, contacting me at 3am via WhatsApp doesn’t create a good first impression. Nor does the use of emoji, or unnecessary abbreviations, or loathsome Americanisms like ‘gotten’ or ‘get-go’. Optimising your professionalism means assuming formality is required until you’re familiar/confident/friendly enough with specific people to chat to them like a pal.

5. Get back to people.

If someone asks me to email them/arrange an interview/make a payment, I do it. Yet if I ask them, they often don’t. Few things are more irritating to a pressurised executive than being ghosted, ignored or forgotten about. We’re all busy, but that’s not a good enough excuse to forget appointments, fail to respond to emails or miss deadlines. Which brings me onto…

6. Use a project management app to keep on top of your workload.

I have a Trello board with To Do, To Send and Next Week headings. As work comes in, I make a note of it using a different coloured sticker for each client in the To Do column. When I’ve produced a first draft, it’s dragged into the To Send tab with a note of the due day. If it’s recurring, I move it to Next Week once it’s filed. I never miss a deadline, and all it takes is a few moments of daily organisation.

7. Don’t claim to be an expert if you aren’t.

Freelancing is a fragile profession, where you’re only ever one email or phone call away from gaining or losing a client. However, that’s no reason to fake it. When I last advertised a freelance writing job, I received dozens of applications from people barely able to string a sentence together. Feigning expertise might get you a gig, but you’ll quickly lose it in bad circumstances. Stay in your lane.

8. Invest in good-quality, reliable technology.

I once worked for a magazine publisher who lost her entire history of business records when her laptop failed. Why didn’t she back up her data? Why didn’t she upgrade her old laptop? Buying quality hardware means less downtime and more reliable operations. This extends to computers and printers, phones and website/domain/email hosting, cloud storage – and even your car.

I could have gone on to mention many other points, including diversifying your business’s activities into other markets, but optimising your professionalism generally requires a simple blend of common sense and pragmatism. It means not over-promising and then under-delivering. It means meeting your scheduled deadlines and not allowing personal issues (we’ve all got some going on) to diminish your professionalism. Above all, it means being polite and approachable to everyone, regardless of family pressures or health ailments. And if that’s something you’re struggling to find among the contractors and freelancers you’re currently using, contact G75 Media to find out how a true professional can benefit your brand or business in terms of optimising your professionalism.

How Microsoft Copilot can help small business owners

Microsoft’s track record of new technologies and product launches has been patchy over the last four decades. For every Windows XP or 11, there’s been a Vista or Windows 8. For every successful Word and Edge browser it’s developed, Microsoft has produced a HoloLens or Windows Phone. And while Microsoft has shrewdly acquired some very influential companies – LinkedIn and Activision to name just two – it has also sunk huge sums into the likes of the Invoke smart speaker, Nokia Lumia smartphones and the Yammer social network tool.

When Microsoft unveiled Bing Chat two years ago, there was a muted response to this new generative AI chatbot, especially since Bing has always been a poor relation to the all-conquering Google search engine. However, having rebranded Chat as Microsoft Copilot, the software has evolved to be far more powerful and effective. It now offers genuine benefits to small business owners and entrepreneurs, so if you’re don’t yet appreciate Microsoft Copilot’s talents, it’s worth reading on…

Flying high

Microsoft Copilot is essentially an automated solutions platform which aims to resolve user queries. For instance, the 365 Copilot is integrated into other Microsoft 365 applications and utilities. If you want to find out how many fields in an Excel spreadsheet incorporate a particular term, you could type in “How many fields have Open status in column D”. Within a few seconds, Copilot will create a formula which resolves this query, before displaying an Insert Cell button. Clicking it inserts the formula and instantly displays the number of fields marked as Open across that particular column. Equally, it can also adjust formatting, create graphs, identify trends and summarise data.

Copilot performs other tasks which are more commonly associated with generative AI, such as image creation. Log into Microsoft Designer, ask it to create an image and then type in a particular search string – a faulty broadband router in a domestic home, for instance. After around fifteen seconds of processing time, four broadly similar images will be displayed of a router covered in red warning lights. These images can then be edited or downloaded as the user wishes.

Growth and costs

The real breakthrough for Microsoft Copilot was the company’s decision to incorporate it into Windows 11, positioning it on the Taskbar and ensuring a Copilot icon is displayed in iconic Microsoft packages like Word and PowerPoint. By constructing it using the pre-existing GPT-4 large language model developed by OpenAI (a company Microsoft has invested heavily in), Copilot was able to hit the ground running and gain advocates at a startling rate.

Like many software packages, Copilot operates a freemium model. It’s possible to access basic features free of charge or pay to unlock a Pro subscription which offers the latest features and the ability to create a custom chatbot. There are chatbots dedicated to travel, cooking and personal fitness, while Copilot can discuss websites as you browse them. It can serve as a translator, source information from the internet, or even check product inventory and shipping data when you grant Copilot database access.

Should I be concerned about Microsoft Copilot?

There are legitimate concerns about the removal of human involvement in automated processes, especially when Copilot drafts up an email on your behalf by scanning previous emails, giving you the option to vary the tone of the new email depending on how assertive (i.e. angry) you want to sound. It’s one thing letting AI summarise a Teams call, but it’s quite another letting it produce corporate communications. Microsoft is unlikely to accept responsibility if your company issues a statement/email/report/spreadsheet with Copilot-generated inaccuracies in it. Clients will also take a dim view of receiving AI-generated content, especially if it contains mistakes.

Hallucinations remain a problem for AI models, while their attempts at political correctness have hitherto resulted in images of black Vikings, or seen foodbanks listed as tourist destinations. Some might dismiss these errors as teething troubles, but there is a very real issue of incorrect AI-generated results being fed back into the source material for these AI engines, creating a negative loop of increasingly wayward output. This is going to become more problematic as the large language models powering AI engines run out of existing internet content to plagiarise, and as publishers add anti-scraping tools to their websites to prevent new material being pillaged in the same way. Some believe generative AI will improve its quality in the coming months and years, whereas others argue it’s already peaked.

Don’t approach Microsoft Copilot thinking it can do your job while you do something else – such attitudes could land you in a great deal of trouble. But if you’ve ever found yourself thinking “there must be an easier way to do this” while using a Microsoft package or utility, Copilot may be the answer to your frustrations. And if you don’t like the idea of generative AI speaking on behalf of your brand or business, you could always use the traditional method of employing a freelance writer to handle your content, editorial and journalism needs. Get in touch with G75 Media to see why even the best generative AI platforms will never match the nuance, humour and lived experience imbued into our award-winning copywriting services.

* No generative AI was used in the making of this blog.

Tips for reducing procrastination at work

Have you ever had one of those days when you just can’t be bothered? You sit down at the computer, coffee in hand, full of good intentions…and somehow the work won’t flow through your fingertips as it normally does. The flashing cursor on a blank word processing document begins to seem taunting, and oh look, the neighbours are getting a parcel delivered. They really need to wash their car. Now where was I?

Procrastination has always been part of the human condition, but over the last five years, it’s been indulged as never before. When South Cambridgeshire District Council decided to introduce a four-day working week for their staff, one of the key benefits the council reported was that their employees spent less time procrastinating and more time actually working. In other words, they could have done their jobs in less time all along, had they applied themselves.

With alarm bells ringing throughout the economy and companies shedding staff or cancelling expansion plans, even the bloated public sector is belatedly having to consider productivity. In the private sector, procrastination often means the self-employed and the owners of limited companies simply don’t get paid. Yet it’s easy to drift off, put things off or clock off early, especially if a particular piece of work seems dull, unpleasant or complicated. We can’t all spend our days being motoring journalists.

Based on personal experience and professional best practice, here are ten tips for reducing procrastination at work – starting with something we could all do with taking on board…

Ten easy steps for reducing procrastination

  1. Do the hardest or worst things first. If an unpleasant job needs doing, get it out of the way as soon as possible. You’ll be grateful later on when it’s been wiped from the to-do list, and it’ll allow you to do easier things later in the day when tiredness is becoming more of an issue. Speaking of which…
  2. Keep your energy levels up. It’s far more tempting to procrastinate if you’re also battling a carb slump after a stodgy meal. Try to eat lighter things during the day (this doesn’t have to mean fewer calories or smaller portions) and space out caffeinated drinks strategically for maximum impact.
  3. Turn off the radio. I spent three years working in an office with Radio 1 on all day, discussing how good Evanescence were, or whether Mark and Lard were better than Chris Moyles. In the meantime, we weren’t working. Background noise acts as a natural impediment to concentration.
  4. Keep the TV off. Even worse than an aural soundtrack is an audiovisual bombardment of programming, adverts and (worst of all) live news. Don’t think muting a TV solves anything – few sights are more compulsive than a picture with no sound. TV is for non-working hours only.
  5. Close email packages. Email is the lifeblood of sole traders and small businesses, but there are occasions when it distracts you and breaks your concentration. Close email software while tackling complex or challenging jobs. No email needs an instant response, so deal with your inbox in batches.
  6. Take regular breaks. Giving yourself five minutes away from the screen will reduce vision-related headaches and allow your mind to wander in a healthy, structured fashion. You’ll return to work more focused and less likely to become distracted. A five-minute break per hour is ideal.
  7. Use workflow boards. A Trello board gives you instant oversight of your workload, enabling you to prioritise and structure your week. Having daily and/or weekly columns relating to deadlines focuses your mind on what needs to be done, reducing any temptation to waste time or dither.
  8. Set yourself rewards. If you can finish work by 4pm and you don’t need to do anything else until five, working hard will result in a bonus hour which can be spent on enjoyable activities. Having a goal like this banishes the temptation to slack off, keeping you focused and more productive.
  9. Create an informal time sheet. If you’ve spent the last ten minutes thinking vaguely about updating your website, what would you put on a timesheet? Some clients expect work on their accounts to be recorded, and it tends to focus your mind if you can only charge for things you’ve done.
  10. Sleep well. My final tip might not seem directly related to productivity, but it’s generally harder to concentrate when you’re tired. Banish phones and tablets from the bedroom, go to bed before 10pm, keep the room cool and dark, and avoid caffeine after teatime to boost efficiency tomorrow.

Sometimes reducing procrastination isn’t easy

One reason why you might be struggling to motivate yourself to do something is because it seems (or actually is) difficult. Many people find writing challenging – coming up with content for a website, drafting up a business plan, preparing a speech or compiling a report. These are services G75 Media undertakes on a daily basis, and we’re always happy to discuss how we can simplify new clients’ lives by tackling the jobs they don’t feel able (or willing) to begin. Get in touch with us for more information on our pricing and turnaround times.

Five things your home office needs (and three it doesn’t)

In February 2010, a decade before many of my contemporaries, I said goodbye to office life and started working from home full-time. It was a decision inspired by ten years of frustrating and time-consuming commutes to unpleasant industrial estates, which in turn followed six years of equally lengthy journeys to and from college/uni. Sixteen years of traffic jams, toilet cubicles and cafeterias came to an end, and fifteen years of WFH began at a time when homeworking was still considered exotic.

A great deal has changed since then, not least in terms of technology. Countless articles, reports and studies have been published about the benefits and drawbacks of working from home. We all have a vague idea about concepts like zoning and the delineation of work life from home life, yet millions of people are still working in home offices which are unsuitable in any number of ways.

If you’re reading this perched at a dining table, or about to start a conference call from the edge of your bed, there are some things your home office needs to function effectively – and a few things it doesn’t. Let’s take a look at the essentials first.

Five things your home office needs…

  • 1. A large desk.

This might seem like an odd place to start a list of things your home office needs, but the chunky oak desk you can see in the photograph above has been my workstation since 2012. It’s still going strong today. In fact, it’ll outlast me. Not only has it swallowed everything from tower PCs and stacks of paperwork to DVDs (remember them?), but it remains an attractive and tactile piece of multifunctional furniture. Without it, there’d be papers everywhere – and I’d be a less efficient freelancer.

  • 2. A laptop docking station.

In 2019, I stopped using desktop computers and switched to laptops. I can now attend meetings with my entire work history on one device, rather than porting things onto a tablet or printing out papers. I can work from Costa, the beach or a jury service waiting room with equal efficiency. Yet when I come home, plugging in one USB-C lead connects my laptop to a full-size keyboard, two 27-inch monitors, Bose speakers, a printer and hardwired broadband. Laptops are a WFH game-changer.

  • 3. An ergonomic chair.

As a middle-aged man, it’s perhaps inevitable that I have a bad back. The chair I’m sitting in while writing this blog has adjustable lumbar controls, neck support and armrests. It’s also heated and massaging, which help to reduce the aches and pains often stemming from long periods being seated. Standing desks aren’t always practical long-term solutions, stools and benches don’t support your back, and cheap or poorly padded chairs quickly become uncomfortable.

  • 4. Shelving.

To match my desk, I purchased an oak bookshelf with drawers underneath. Then I bought another one. Both are now groaning with proof that the paperless office was never going to become a reality. From lever arch box files filled with old invoices and bank paperwork to client brochures, booklets and manuals, shelves are a vital resource. You’ll need lots of it, too – paperwork is unavoidable, and some careers require extensive ancillary storage.

  • 5. Effective lighting.

Since adolescence, I’ve suffered from Seasonal Affective Disorder – a common condition brought about by the lack of sunlight in winter. A crucial element of my annual battle with SAD is full spectrum lighting, which stimulates serotonin production in the body as well as casting a clean white light ideal for working or reading in. Eye strain, headaches, low mood and an increased risk of accidents can all result from inadequate office lighting. All are best avoided.

…And three things it doesn’t

  • 1. Gadgets.

Look closely at the photo above, and you might spot a label writer. In theory, this was a great addition to my canon of home tech. In reality, it was a pain. It jammed, smudged, failed to launch when I opened the software app and cost a fortune in labels. In general, gadgets are distracting and cluttering, causing compatibility issues with other hardware or software. They’re rarely things your home office needs, but they’re often an unnecessary cost – and hard to justify on the balance sheet.   

  • 2. A landline.

Go back to the photo, and what do you see nestled up against the label writer? Yes, a house phone. This business expense added bloat to my telecommunications bill, yet the only time it really came into its own was when conducting phone interviews, so my mobile could run a voice-to-text transcription app. The absence of a landline doesn’t seem unprofessional any more, and it’s increasingly superfluous in terms of broadband. Plus, you’ll get fewer spam calls without one.

  • 3. Clutter.

This is something I’ve never been guilty of, but clutter is the enemy of productivity. I once visited a solicitor’s office, where his desk groaned under three teetering piles of paperwork marked Urgent, Very Urgent and NOW. How he slept at night was a mystery, let alone how he worked during the day. The desk and shelving mentioned above should provide sufficient storage for anything from keys and lanyards to printers and peripherals. When everything’s neatly filed, it’s easy to find.

Much of my expertise in this area has evolved out of personal experience and trial and error, although 22 years spent working as a property writer has also offered up many valuable insights. If you’re looking for property journalism, G75 Media should be your first port of call.