Tag Archives: workspace

The merits of having a registered head office address     

Buchanan Street has long been the most prestigious address in central Glasgow. Flanked by the city centre’s two main shopping malls – St Enoch and Buchanan Galleries – and sporting two Subway stations and the city’s jewellery quarter, it’s a half-mile highlights reel. And among its crowning glories is G75 Media’s head office – a second-floor eyrie in an elegant Victorian corner building, looking down Buchanan Street towards St Enoch Square.

I never intended my business to be based in the centre of Glasgow. The company name was inspired by the East Kilbride postcode of my family home, intended to attract local clients and distinguish G75 Media from London-based competitors. However, this registered head office address was sold in 2021 when we moved to Carlisle, prompting a relocation to a Georgian terrace on Bath Street – and then a second move to our current premises in the heart of Glasgow last year.

We’re not really here

The strange thing is that I never visited the office on Bath Street, and I haven’t set foot in the West George Street premises, either. These are the domains of business premises providers – companies who, in exchange for a modest fee, provide entrepreneurs and sole traders with a registered head office address. You might be able to work in one of these venues, or you might not. You may be able to call in and collect post, or you may not. You could share workspace with other creatives, or you could be denied that option.

Regardless of the additional services they offer, these registered head office address providers give microbusinesses, startups and limited companies of modest stature a legal base of operations in circumstances where it may be impractical or inadvisable to use a home address. There are many reasons why this might be the case:

  1. You’ve relocated from one part of the UK to another. G75 Media was founded in Scotland and legally has to have a registered head office address north of the Border for the entirety of its existence, yet I now live in England. Even if I wanted to, I can’t use my current home address as my business one.
  2. You want a stable address while yours is changing. The challenges of postal redirection and mail sent to a former address will be familiar to students, tenants, contract workers, cohabiting couples, divorcees and many others. A dedicated business address represents a beacon of consistency.
  3. You don’t want to publicise your home address. Perhaps there are safeguarding issues around a family member. Maybe you’ve been stalked in the past. Or it could simply be you want to keep the distinctive combination of an unusual surname and your home address off the internet.
  4. You want to delineate work and home. A separate address for paperwork and admin helps to maintain a distance between home life and the business activities which often bleed into your free time anyway. It also means work and personal mail doesn’t get mixed up on the doormat.
  5. You split your time between multiple addresses. If you’re lucky enough to have a holiday home, or unfortunate enough to be birdnesting, you might not always be at one address to receive mail. A registered head office address provider can open, scan and email post to you, wherever you are.

After the ability to put down a permanent base of operations (that’s not your personal home), postal management is often the most valuable element offered by registered head office address providers. Some centres additionally offer virtual assistant services such as inbound call management, while we’ve already touched on the hot desking services some providers offer. Being able to sit in a room full of other freelancers or entrepreneurs could diminish the loneliness many people feel when working for (and by) themselves, and it also presents networking and brainstorming opportunities which are lacking at your local Costa.

If you’re setting up a small business, trying to find the right words for a new venture or struggling under the pressures of running your own company, outsourcing key aspects of your workload could be transformative. And when it comes to content production, marketing or advertising copy, report writing and bid or tender production, G75 Media is ideally placed to help. Get in touch with us to discuss our award-winning copywriting, journalism and editing services.

The importance of editing AI content     

Generative AI arrived in the public consciousness a couple of years ago with all the subtlety of a car bomb. Its exponential growth has been driven by three factors – AI companies’ desperation to grow at a quicker rate than their competitors, staggering sums of external investment, and a desire to be part of a rapidly evolving market which as yet has no boundaries or limits.

Along the way, generative AI has caused much mirth with its hallucinations and absurdities. It’s briefly titillated us on video platforms like the short-lived Sora, where everything you saw was entirely fictional. And it’s also upended the jobs market, with companies abolishing everything from entry-level roles to advanced positions previously requiring decades of experience. Some analysts predict a high percentage of the world’s jobs may be lost to AI, yet in contrast to previous technological revolutions, there seems little scope for new jobs to be created as old ones are rendered obsolete.

A copywriting canary in the coalmine

As a copywriter, I’ve been at the sharp end of this. In 2024, five of my clients ceased providing work to freelancers because of AI and search engine changes. In 2025, I lost another three. The impact on my bottom line has been dramatic. So when I was offered the chance to edit AI content for a major automotive client, it felt like a valuable opportunity to examine my ‘competition’.

There is no doubt that AI engines like Claude, Perplexity and Jasper can generate reams of highly technical copy far quicker than any writer. I’ve also acknowledged in a previous blog how effective Microsoft CoPilot can be if it’s dealing purely with content inside your company’s data ecosystem. The problems come when AI engines start drawing information from the wider internet, with all its inconsistencies and inaccuracies, and presenting it as fact.

In the process of editing AI-generated articles, I’ve seen some truly bizarre issues arise:

  1. An AI engine kept trying to apply the same Q&A questions to different topics, leading it to pose increasingly absurd questions which it was then unable to answer.
  2. One AI-generated paragraph made perfect sense, right up until it hallucinated something that had never happened in the middle of a sentence.
  3. An AI article stated quite confidently that something which took place five years ago had first happened in autumn 2026.
  4. Another AI article made something up – but then included a link to an unrelated Wikipedia page, which made it look at first glance as though this statement had been corroborated.

I could give many more examples, but it might give away who I’m working for, so I will draw a discreet veil over my other findings.

Why does this matter?

Humans make mistakes, and even authoritative platforms like Wikipedia (a favoured resource of AI engines) contain mistakes. People aren’t infallible, so why should we expect machines to be?

The short answer is that machines should be logical, which hallucinations clearly aren’t.

The longer answer is that the engines present their content as authoritative, with no need for human input. Yet when a broadsheet newspaper makes a mistake, IPSO forces them to publish a correction. ChatGPT and its ilk have no reason to care if they make a mistake, but if you publish that content and get in trouble for it, it’s your reputation on the line. Don’t expect the AI company whose content was responsible to submit a witness statement on your behalf in court.

For this reason, sense-checking AI-generated content is essential before any business publishes anything on any public or client-facing portal. Human oversight from a qualified and experienced writer will also ensure a number of other benefits, beyond accuracy:

  1. Content can be restyled to match corporate house writing styles, from language and use of key terminology through to consistent punctuation and formatting.
  2. An editor can add in some of the things AI engines can’t generate – humour, personal opinion, emotion, lived experience.
  3. AI copy is prone to repetition, often making the same point two or three times with very similar (or even identical) wording. Human oversight will identify and remove unnecessary duplication.

It’s also worth considering that AI engines are engaged in plagiarism and copyright theft of digital content on a scale which makes Napster and its peer-to-peer ilk resemble a few people trading cassette tapes. Innumerable lawsuits are underway around the world from enraged content creators, from writers and artists to film and media outlets. Legal wheels grind slowly, but these cases may prove to be cataclysmic for generative AI brands. Some firms are already hundreds of billions of dollars in the red due to start-up costs, plus the vast energy and environmental costs of running all the servers and processors needed to meet daily demand for their services.

The best things in life are rarely free

You might wonder why you should pay a writer to edit something AI has produced for free, but that’s the point. If you’re not paying for something, it’s unlikely to be high quality – and it won’t be free for much longer anyway. Even if generative AI companies successfully defend every legal case in the next ten years (which seems inconceivable), the incalculable sums of money being invested in generative AI tools will eventually need to be repaid as dividends or profits. The only realistic way for this colossal debt to be settled is if AI companies start charging for the use of their tools. And once you have to pay £1,000 a month for a subscription, it’d be cheaper to use a freelance writer.

In the meantime, if you’re thinking about commissioning AI content for your business, ensure it’s accurate and authentic by asking G75 Media to provide our award-winning editing services. Get in touch with us to discuss a quote.