What is white label copywriting?

You might not have heard of white label copywriting, but you’ve certainly encountered it. A staple of marketing and PR agencies around the world, it involves one person or company writing an article which another person or company then publishes as if they’d produced it themselves. White label copywriting is often required by firms who want to be credited for work they can’t create themselves, due to a lack of resources or difficulties getting their point across succinctly.

White label copywriting is something G75 Media has excelled in since the Noughties

At G75 Media, we’ve long recognised the importance of white label copywriting. One of our first freelance contracts, secured back in 2009, involved producing a four-page newsletter for a national chain of opticians. We had to write each story as if it had been penned by the optometrists in local branches, and we clearly did a good job, because we’ve currently working on our 28th edition of the newsletter!

Whiter than white

Delivering successful white label copywriting requires a specific blend of attributes:

  1. A flair for immersing yourself in a client’s ethos, enabling you to write with confidence about their products and services as if they were your own
  2.  An ability to adjust your natural writing style to dovetail with existing written materials, so audiences can’t tell your work from content written in-house by the client
  3. A willingness to accept someone else might be credited with your work – even if it subsequently wins awards!

G75 Media’s founder Neil Cumins started his career as a marketing executive in the motor trade, and two of his white label copywriting projects for regional newspapers subsequently won awards which other people collected. G75 Media’s white label copywriting has itself won awards over the years, which we’re not allowed to publicise because the work was credited to our clients. White label copywriting isn’t suitable for people who want constant affirmation of their abilities, but it gives freelance writers willing to live in the shadows the opportunity to work on prestigious and high-profile projects.

If your business or brand could benefit from high-quality freelance copywriting, and you’d like your name to appear above articles and white papers (rather than the experts who wrote them), get in touch with G75 Media. Our acclaimed white label copywriting services are provided to clients around the world, and we’ve worked on behalf of companies as far afield as France, Israel and Australia. Today, G75 Media regularly handles content production and copywriting for companies in America and across the UK. We have the resources and experience to bring even a modest white label copywriting project to life.

Optimised for success

One of the advantages of being specialists in search engine optimisation (or SEO, as it’s better known) is the ability to ensure your own websites and marketing materials appeal to Google and Bing. That’s exactly what we’ve just done with the new G75 Media website, creating meta descriptions and undertaking SEO research for each page. From now on, this site will appear more prominently in search engine rankings, placing us above less optimised websites from our content production competitors.

SEO requires a precise blend of analytical research and creative copywriting, which is why so many websites fail to achieve optimal positions in search engine results pages. Since we know all about producing effective online content, we’re ideally placed to ensure your own sites rank as highly as possible. Why not get in touch to see how we can help?

New Year, new ambitions

As we begin our tenth year of trading, G75 Media has never been in better shape. A fairly hectic end to 2016 saw us launching this website, which is a huge technical and aesthetic improvement on its 2007-era predecessor. We also ported our email servers across to Google, to minimise those uncomfortable occasions when an email disappears somewhere in cyberspace…

The start of our tenth anniversary year provides a fitting moment to reflect on how far we’ve come. Like many small businesses, we began in a spare room with an antiquated PC and one or two local clients. A decade later, G75 Media has a stable client base throughout the UK, across a number of key industries. We’ve also got significantly better computers!

You can discover elsewhere on this site how we’ve come to specialise in four main areas – property, motoring, technology and travel. Two of these industries were largely alien to us a decade ago, but regular work for IT companies and hotel groups (among many others) has enabled us to become widely-respected content producers for B2B and B2C firms across Britain.

We have ambitions to grow G75 Media even further in the coming years, but we’ll need your help! Visit our Contact Us page to see how we can grow your business, while you help to grow ours…