We are living in historic times. The Coronavirus pandemic
has led to the suspension of public life in ways unseen in British history, including
restrictions which prevent businesses up and down the land from trading.
However, even companies unable to trade are still able to advertise and market themselves
online. And promoting your business during the lockdown is particularly
important given the unprecedented number of people trapped at home with unlimited
internet access, and plenty of free time to surf and browse.
3 – 3 – 0 – 6 – 3 – 3
At some point in the near future, the current state of lockdown will be partially lifted. And very quickly, people will start trying to catch up on everything they’ve missed. As a result, there is likely to be a dramatic upsurge in demand for products and services, as all the things we’ve postponed start happening alongside all the things which would have been occurring at that time anyway. Temporary restrictions on movement and trading haven’t stopped people needing to replace faulty appliances, or negotiate a new mortgage, or choose a new car. A massive backlog is growing across numerous industries, and the months after lockdown are going to be much busier than the months before it in many industries.
This simple fact gives forward-thinking companies an
opportunity. By promoting your business during the lockdown, you can position your
products, services or brands in consumer minds. You can become a go-to firm
when the nation starts tackling everything that’s been neglected and put off. Forward-thinking
companies can also extol the virtues of services which are desirable rather
than essential – the holidays, the clothing, the spa trips. Because what else
is there to do today other than plan how we’ll spend tomorrow? And if finances are
tight – as they will be for millions of UK households – brands with compelling
sales pitches will be optimally placed to attract available cash.
Search and destroy the competition
The benefits of promoting your business during the lockdown
are particularly compelling when you consider search engines. We’re all
spending more time online than ever, with Google and Bing acting as gatekeepers
to the internet. Positioning your brand towards the top of search results is
more important at a time of unprecedented internet traffic than it’s ever been.
And the benefits of search engine optimisation tend to last for years.
Informative original content won’t just benefit your brand today – it’ll remain
a valuable resource which attracts enquiries and custom for years to come.
As a freelance copywriting agency, G75 Media is used to
working remotely on behalf of clients. For the last 13 years, we’ve exchanged
contracts via email and uploaded content to WordPress. We hold Zoom meetings
with opticians in Hampshire, write new car reviews for American consumer
websites, and use Trello to manage blog schedules for Ofcom-approved comparison
platforms. We can handle content production and copywriting for business of all
sizes, from start-ups seeking to establish an online presence through to
household-name brands wanting to bolster their market share. And by promoting
your business during the lockdown, we’ll ensure it emerges from this
frightening and unprecedented period with an optimal online presence.
Don’t put off til tomorrow what you should be doing today. This is the perfect time to boost your SEO, refresh your online presence and assemble a stockpile of content in readiness for normality returning. The latter is especially pertinent, as marketing and PR might be a low priority while trying to rebuild your customer base and dealing with a backlog of orders. Get in touch with G75 Media to discuss how we can help with promoting your business during the lockdown.