You might not have heard of white label copywriting, but you’ve certainly encountered it. A staple of marketing and PR agencies around the world, it involves one person or company writing an article which another person or company then publishes as if they’d produced it themselves. White label copywriting is often required by firms who want to be credited for work they can’t create themselves, due to a lack of resources or difficulties getting their point across succinctly.
At G75 Media, we’ve long recognised the importance of white label copywriting. One of our first freelance contracts, secured back in 2009, involved producing a four-page newsletter for a national chain of opticians. We had to write each story as if it had been penned by the optometrists in local branches, and we clearly did a good job, because we’ve currently working on our 28th edition of the newsletter!
Whiter than white
Delivering successful white label copywriting requires a specific blend of attributes:
- A flair for immersing yourself in a client’s ethos, enabling you to write with confidence about their products and services as if they were your own
- An ability to adjust your natural writing style to dovetail with existing written materials, so audiences can’t tell your work from content written in-house by the client
- A willingness to accept someone else might be credited with your work – even if it subsequently wins awards!
G75 Media’s founder Neil Cumins started his career as a marketing executive in the motor trade, and two of his white label copywriting projects for regional newspapers subsequently won awards which other people collected. G75 Media’s white label copywriting has itself won awards over the years, which we’re not allowed to publicise because the work was credited to our clients. White label copywriting isn’t suitable for people who want constant affirmation of their abilities, but it gives freelance writers willing to live in the shadows the opportunity to work on prestigious and high-profile projects.
If your business or brand could benefit from high-quality freelance copywriting, and you’d like your name to appear above articles and white papers (rather than the experts who wrote them), get in touch with G75 Media. Our acclaimed white label copywriting services are provided to clients around the world, and we’ve worked on behalf of companies as far afield as France, Israel and Australia. Today, G75 Media regularly handles content production and copywriting for companies in America and across the UK. We have the resources and experience to bring even a modest white label copywriting project to life.