Tag Archives: freelance journalist

Fake it til you make it?

Copywriting should always be honest, and freelance articles from G75 Media are extensively researched to maximise trust
The philosophy behind fake reviews is the polar opposite of everything G75 Media stands for

The thorny subject of fake reviews has been in the media recently, with allegations about false five-star reviews on Amazon and interviews with self-confessed fake review writers. There has also been a greater focus on falsifying academic records on both sides of the Atlantic, coupled with a crackdown on dissertation writing firms.

Fake content is a topic G75 Media feels very strongly about, since trust is a cornerstone of our copywriting services. Before getting into the specifics of why this matters, it’s important to clarify our position on fake reviews:

  1. We have never sought or published fake reviews for any of our online profiles or accounts. As a result, you’ll occasionally see other copywriting agencies ‘scoring’ more highly than us on review sites, even though a cursory glance at their websites and marketing materials might not suggest they’re the best in the business.
  2. We’ve never written a glowing testimonial that we didn’t wholeheartedly stand by. We rarely review service providers; if we do, it’s because our experience justifies it. If we have criticisms, we tend to address them directly to the company or individual, giving them a reasonable chance to address these issues.
  3. When writing on behalf of clients, we deliberately avoid belittling and bad-mouthing their competitors. Even when a rival brand is clearly falling short of the standards our clients have set, we promote the latter’s achievements rather than denigrating the former. Negative advertising should be left in the 1980s, where it belongs.
  4. We don’t use social media as a steam valve or echo chamber. Like everyone reading this article, we’ve had good and bad client experiences in recent times. Unlike some people, we don’t resort to splashing hyperbolic language over social media platforms. At worst, we’ll discuss any marketing lessons to be learned from high-profile failures.

Our word is our bond

The cynic might wonder why any of this matters. After all, consumers know fake reviews exist. We recognise the temptation to use emotive phrases like “ruined” and “worst ever” to illustrate disappointment or frustration. And it’s hard to escape the fact that copywriting is a cut-throat industry, where earning any form of income is often challenging.

However, some things are more important than boosting your monthly turnover, or filling the working week with projects. Fake reviews are deceitful, and false writing of any kind is morally unjustifiable. If you spend your days writing fraudulent reviews for products and services you’ve never experienced, you’re effectively a professional liar. Anything you subsequently say will be tainted by association, and you’re also making life harder for everyone who still places their trust in online content.

In a virtual world where the senses of touch, smell and taste are non-existent, the written word is all-powerful. Abusing it for short-term corporate gain is as unforgiveable as it is unacceptable. While positive PR and promotional content inevitably only tells one side of the story, at least these stories are rooted in fact. That’s where the true power of written communications comes from, and it’s something G75 Media will continue to champion in every article, blog and promotional feature we produce.

A very merry Christmas from G75 Media

After a strenuous year at the copywriting coalface, G75 Media will be closing its doors tonight. We’ll be returning to action on Thursday January 3rd. In the meantime, have a wonderful Christmas and New Year – and get in touch if you’d like any assistance with copywriting, content production, journalism or web copy…

It's beginning to look a lot like Christmas in the G75 Media office...
It’s beginning to look a lot like Christmas in the G75 Media office…

G75 Media and GDPR – keeping your data safe

Later this month, the EU will roll out its General Data Protection Regulation. After four years of development, GDPR will effectively replace the UK’s 1988 Data Protection Act. As such, it will place additional regulatory burdens on companies retaining any client information on file. This can range from the names and email addresses of corporate contacts to bank account details and social media posts.

At G75 Media, we take these responsibilities very seriously. We are preparing for GDPR’s introduction on Monday the 25th, and these are some of the steps we’re introducing to protect and preserve the confidentiality of client data:

• From today, every email we send will contain an invitation to unsubscribe from future correspondence. If you reply with the word ‘unsubscribe’ in the subject line, we will immediately delete any contact information we hold relating to you.

• If six months has elapsed since we last worked with you, we will archive any sent or received electronic documentation. Data will be saved on a password-protected USB key with AES 256-bit encryption, which is stored offline in a safe.

• Current documentation and related client data (including email addresses) is stored on a password-protected drive of a desktop computer equipped with sophisticated antivirus software. We do not share client data with anyone, in any circumstances.

• Any historic databases or spreadsheets of contact information we previously held have all been deleted. This ensures any information provided to us by former clients has been securely destroyed.

• If you contact us via telephone, email, post, text message or social media, we will only communicate with you regarding work-related briefs or assignments. We will never send you marketing emails, event invitations or other unsolicited sales missives.

• We’re working towards a paperless office, and we never print out emailed documentation. Any paperwork we do receive is securely stored in a locked building until it’s no longer needed, at which point it’s destroyed in a cross-cut shredder.

We recognise there is a great deal of confusion about GDPR and its effect on small businesses around the UK. As technology bloggers, we have already been commissioned to produce a number of features on GDPR and its impact, so it’s a subject we’re familiar with. However, if you have any concerns about how we use or store client data, please don’t hesitate to ask.

Finally, if you’ve found this page while searching for information on GDPR, G75 Media has produced a number of practical guides on behalf of clients on both sides of the Atlantic. If you’d like content creating for your own company, we’ll be happy to provide you with a quote – in strict confidence, and with full adherence to GDPR regulations! You can get in touch with us here.

Consumer advice? All in a day’s work…

After a thoroughly enjoyable break over Christmas, G75 Media has returned to a packed inbox and a busy schedule. Our first January job involves producing consumer advice articles for one of the UK’s leading price comparison firms. We’re currently writing four features a week for this client, providing practical advice about mobile phone contracts, broadband accounts and on-demand services.

We work with IT and computing firms on both sides of the Atlantic, writing everything from keyword-driven blogs to in-depth white papers and infographics. G75 Media’s founder Neil Cumins grew up in a family of amateur programmers and created his own art package in BASIC at the tender age of 13, so computing has always been an area of personal expertise. By researching topics like website hosting, WordPress and cybersecurity on a weekly basis, creating original content on these subjects has become as intuitive as writing about games consoles or streaming media services.

If you need any assistance with technology writing, consumer advice journalism or any other form of digital media content, get in touch with G75 Media for a quote. Wherever you are in the world, we’ll be able to find the right words for your products and services.

Ten years of copywriting excellence

Ten years ago today, G75 Media Ltd was officially incorporated under the Companies Act 1985, becoming Scotland’s newest media company. And without wishing to lapse into cliché, the intervening decade has been quite a journey…

 

G75 Media was founded by Neil Cumins with a three-figure budget. It was based in the spare room of a house in East Kilbride, where an antiquated PC perched on a second-hand dressing table. There was no website, no income and no budget for advertising, and work had to be fitted around Neil’s day job as a property journalist.

 

Little did anyone know on that chilly November day that the global economy was about to enter the most protracted recession for a century. Setting up a new media company in the midst of the Northern Rock bailout (and an unexpected decline in British house prices) was clearly not a ideal for a property-based copywriting agency. Throughout our first five years, clients regularly went out of business and new custom was often frustratingly hard to acquire.

 

Nevertheless, G75 Media has survived – and even thrived. We’ve worked with clients on four continents. We’ve become experts in industries as diverse as optometry, tourism, computer networks and mental health blogging. And Neil’s contacts throughout the housing and automotive industries have ensured a steady flow of motoring journalism and property writing, for local and national media clients.

 

While it’s tempting to make predictions about the future, the last ten years has demonstrated how events can change a media company’s direction. G75 Media was named after a postcode in our home town of East Kilbride, and intended to serve local businesses, yet most of our copywriting clients are based in England. While our plans to offer services to ex-pats in the United Arab Emirates didn’t bear fruit, we regularly work with high-profile companies in America and Australia. And we certainly didn’t expect our white label copywriting services to be as sought after as they have been, with constant demand for technology blogs and brochure/website content.

 

Here’s to ten years of copywriting excellence. And if you’d like to join us for the next leg of our journey, why not get in touch to see how we can help with journalism or content production?