Tag Archives: journalism

Easter break? Not for us!

While the rest of the UK enjoys a welcome (if rather chilly) Easter bank holiday weekend, work continues at the copywriting coalface for G75 Media. In our new role as copy editors of a national magazine, there are articles to be revised and proofread in preparation for next week. We have the usual turntable of weekly deadlines to be met – even if copy that our clients would normally upload on Monday won’t be seen til Tuesday! And there’s also the small matter of entering a national competition for freelancers, with our entry ready to be uploaded. If we’re nominated, you’ll hear about it here first…

Consumer advice? All in a day’s work…

After a thoroughly enjoyable break over Christmas, G75 Media has returned to a packed inbox and a busy schedule. Our first January job involves producing consumer advice articles for one of the UK’s leading price comparison firms. We’re currently writing four features a week for this client, providing practical advice about mobile phone contracts, broadband accounts and on-demand services.

We work with IT and computing firms on both sides of the Atlantic, writing everything from keyword-driven blogs to in-depth white papers and infographics. G75 Media’s founder Neil Cumins grew up in a family of amateur programmers and created his own art package in BASIC at the tender age of 13, so computing has always been an area of personal expertise. By researching topics like website hosting, WordPress and cybersecurity on a weekly basis, creating original content on these subjects has become as intuitive as writing about games consoles or streaming media services.

If you need any assistance with technology writing, consumer advice journalism or any other form of digital media content, get in touch with G75 Media for a quote. Wherever you are in the world, we’ll be able to find the right words for your products and services.

Ten years of copywriting excellence

Ten years ago today, G75 Media Ltd was officially incorporated under the Companies Act 1985, becoming Scotland’s newest media company. And without wishing to lapse into cliché, the intervening decade has been quite a journey…

 

G75 Media was founded by Neil Cumins with a three-figure budget. It was based in the spare room of a house in East Kilbride, where an antiquated PC perched on a second-hand dressing table. There was no website, no income and no budget for advertising, and work had to be fitted around Neil’s day job as a property journalist.

 

Little did anyone know on that chilly November day that the global economy was about to enter the most protracted recession for a century. Setting up a new media company in the midst of the Northern Rock bailout (and an unexpected decline in British house prices) was clearly not a ideal for a property-based copywriting agency. Throughout our first five years, clients regularly went out of business and new custom was often frustratingly hard to acquire.

 

Nevertheless, G75 Media has survived – and even thrived. We’ve worked with clients on four continents. We’ve become experts in industries as diverse as optometry, tourism, computer networks and mental health blogging. And Neil’s contacts throughout the housing and automotive industries have ensured a steady flow of motoring journalism and property writing, for local and national media clients.

 

While it’s tempting to make predictions about the future, the last ten years has demonstrated how events can change a media company’s direction. G75 Media was named after a postcode in our home town of East Kilbride, and intended to serve local businesses, yet most of our copywriting clients are based in England. While our plans to offer services to ex-pats in the United Arab Emirates didn’t bear fruit, we regularly work with high-profile companies in America and Australia. And we certainly didn’t expect our white label copywriting services to be as sought after as they have been, with constant demand for technology blogs and brochure/website content.

 

Here’s to ten years of copywriting excellence. And if you’d like to join us for the next leg of our journey, why not get in touch to see how we can help with journalism or content production?

Driving up standards among freelance writers

In our last news story, we explained why two days are rarely the same for freelance writers. And to demonstrate this point, yesterday saw G75 Media’s founder Neil Cumins visiting the Brooklands motor racing venue in Surrey, for a rather special assignment…

Neil was invited to this iconic location by a leading motoring publication, to preview a forthcoming model from Mercedes-Benz. As a long-standing motoring journalist and former motor trade marketing executive, the invitation was too tempting to refuse. Neil’s findings will be published in a few weeks’ time, as part of a special feature by What Car? magazine.

It’s always nice to spend a day as a guest of the media, rather than as a host. However, the cycle of deadlines and assignments familiar to freelance writers has now resumed in earnest. As the Motoring page of this site outlines, G75 Media is ideally placed to produce dynamic motoring journalism – as well as helping other people to create their own automotive content.

A day in the life of a copywriter

One of the greatest joys of being a freelance copywriter is that no two days are the same. You might pour the morning’s first cup of coffee with the intention of writing a particular article, before a completely different journalism feature takes priority. It’s easy to find yourself juggling half a dozen copywriting assignments over the course of a day, particularly when you factor in emails and phone calls.

While G75 Media preserves the confidentiality of our copywriting clients, it’s no secret that we work across several unrelated industries. Yesterday, for instance, we produced editorial content for four companies in very different sectors:

  • A national property magazine
  • An international web hosting company
  • An Edinburgh-based social media startup
  • A UK-wide group of opticians.

Optometry isn’t listed on the What We Do page of this site, but we’ve specialised in optometry content production since 2009. We regularly accept copywriter roles on behalf of app developers and software startups, too. Some of these home-grown tech firms have gone on to become well-known brands.

You might think juggling copywriting projects for several accounts would be confusing, but it’s actually liberating. It’s human nature to switch between tasks, and few of us are suited to doing one thing for hours on end. Moving between topics and industries over the course of a day keeps a copywriter’s mind alert and focused. By contrast, spending eight or nine hours working on a single editorial article usually leads to fatigue. And with more copywriting clients on G75 Media’s books than we’ve ever had before, our working days are likely to remain richly varied and unpredictable…