G75 Media is delighted to announce that our founder, award-winning writer Neil Cumins, has just been honoured at the 2021 Global CEO Excellence Awards. Neil won the Content Production Business Leader of the Year trophy, in recognition of G75 Media’s journalism and copywriting services throughout the COVID-19 pandemic.
The Global CEO Excellence Awards are an international
celebration of small businesses and C-suite executives. CEO Monthly magazine is
read by 60,000 business leaders and executives around the world, and award nominees
had to “demonstrate expertise within a given field, dedication to customer
service and commitment to excellence and innovation.” CEO Monthly undertook an
in-depth evaluation of each contender’s skills and services, while the market
reputation of each nominee was also taken into consideration.
Commenting on becoming an award-winning writer for the
second time, Neil said: “There have been some tough moments over the last year,
trying to keep the business on track through unprecedented challenges. Winning
this award is more than an honour – it feels like we’ve drawn a line under the
pandemic. It’s also great to be able to describe myself as a multiple
award-winning writer, though I’ll probably leave that off my business cards!”
G75 Media is now among an elite group of content production and copywriting agencies who have won multiple awards over different decades. Our first win came in 2010 in the national Freelancer of the Year awards, and our latest trophy has arrived 11 years later. We hope more commendations will follow in the years and decades ahead; in the meantime, we’d be delighted to discuss our copywriting and journalism services with prospective clients.
The start of a new decade provides an ideal opportunity for reflection and analysis on the decade just passed. And while 2019 proved to be a turbulent year politically and a disruptive one technologically, it was also an eventful one for writers and journalists. Our industry has changed so much since January 2010 that it’s worth taking a moment to consider how the art of copywriting and journalism has changed since we last welcomed in a new decade…
Putting the word out
Ten years ago, the internet was absent from millions of
UK homes, and many people still relied on dial-up connectivity. Websites had already
evolved away from early experiments with Comic Sans fonts and animated GIFs,
but there was little video content, and photography platforms remained niche.
Instead, the written word was king – particularly given the growing importance
of search engine optimisation, or SEO.
By the middle of the last decade, websites were
experimenting with the potential offered by home broadband connectivity. Parallax
scrolling, single-page websites and auto-playing video content became briefly
fashionable on many corporate websites. However, 4G’s arrival in 2013 triggered
meteoric growth in mobile internet services, which literally and metaphorically
rendered flashy (or Flash-y) sites unsuitable for a smartphone. As a result, we
came full circle, relying on professionally-written copywriting and journalism to
underpin any successful website.
Make it a large one
More recently, Google and Bing have emphasised the
importance of long-form content. The days when a 500-word blog provided optimal
SEO benefits have passed. And while we’re not going to extend this article to be
5,000-8,000 words long (which search engines increasingly regard as
demonstrating authoritative content), long-form copywriting and journalism
makes up a growing percentage of G75 Media’s monthly workload.
The last decade also saw the inexorable rise of the blog.
Although Blogger debuted in 1999 and WordPress launched in 2003, blogging only really
took off towards the end of the Noughties. By 2010, there was huge demand for freelance
bloggers, and G75 Media began offering blogging as a service. At the time, IT
and technology clients were identifying blog archives as a way of boosting
keyword recognition among search engines, and two of G75 Media’s biggest
clients still depend on us for weekly blog content.
Another trend which dominated the 2010s was the welcome
increase in flexible working. Brands like WeWork have revolutionised the concept
of office space, and millions of Britons now work from home either part-time or
full-time. Copywriting and journalism are ideal sectors for both freelancing
and working from home, since employers can call on specialist writers as and
when their services are needed. Many of G75 Media’s clients will contact us
once a year or even less frequently, knowing we can quickly and effectively
deliver copywriting and journalism to meet any brief.
Goodbye and good riddance
Other trends rose and fell with equal rapidity, such as
overseas copywriting firms. Agencies popped up around the world, offering cheap
online copywriting for corporate clients. Almost as a rule, these firms
delivered fairly dreadful content. Their writers generally spoke English as a
second language, their proofreading and editing skills were negligible, and the
balance of keywords and long tails (key elements of SEO) was usually wrong.
When Google and Bing began downgrading websites with lazily-written content supplied
by overseas copy farms, the writing was on the wall – but not on the websites.
The phenomenon quickly died out as companies realised it simply isn’t worth paying
for cheap copywriting and journalism.
More recently, we have also seen the welcome decline of
academic writing websites. These enabled lazy students to outsource
dissertation and essay writing to ‘qualified professionals’. Like all
respectable content production agencies, G75 Media flatly refused to get
involved in this distasteful practice, despite being approached on a number of
occasions with unsolicited requests for assistance. Our copywriting services
have always been ethical and honest, and they always will be.
Taking care of business
Despite these unwholesome sub-sectors of copywriting and
journalism, the internet’s meteoric growth came at a great time for a business which
was founded in 2007 as a dedicated copywriting agency. In February 2010, G75
Media’s founder Neil Cumins made the decision to quit his part-time day job as
a property journalist and become a full-time business owner, freelance
copywriter – and property journalist! Having retained his former estate-agency employer
as a client, the process of building a successful copywriting agency could
Today, G75 Media regularly works with clients on three
continents, from America to Australia. We employ freelance writers whose areas
of expertise dovetail with our client base. We deliver everything from
listicles and social media content through to white papers and how-to guides
for clients as diverse as manufacturers, optometrists and tourism firms. And as
we enter our third decade as a limited company, G75 Media is proud to be a
copywriting agency with few peers.
But why stop there? A new decade brings new
opportunities, while our greater resources and superior expertise should ensure
we’re able to continue growing and expanding throughout the 2020s. We don’t
know what the last decade will be referred to as – possibly the Tens or the Teens
– but it’s been the making of G75 Media. Here’s to another decade of
award-winning copywriting and journalism.
After a strenuous year at the copywriting coalface, G75 Media will be closing its doors tonight. We’ll be returning to action on Thursday January 3rd. In the meantime, have a wonderful Christmas and New Year – and get in touch if you’d like any assistance with copywriting, content production, journalism or web copy…
The G75 Media website has recently gained HTTPS accreditation, protecting site visitors against malicious activity while they’re on our site. After ten years using the standard HTTP protocol, last week’s upgrade reflects our commitment to ensuring everyone can browse our portfolio of published articles (or submit an enquiry about our copywriting services) in complete safety.
HTTPS websites encrypt information before it’s transmitted to the web browsers of individual visitors. This ensures any traffic between our server and the device you’re reading this on is protected against eavesdroppers and cyber-criminals. You’ll often see HTTPS preceding retail or ecommerce web addresses, where financial data is being exchanged and eavesdroppers would have a field day.
Even though our content production and copywriting services are highly celebrated, online criminals probably wouldn’t try to exploit your visit to our site today. Or would they? After all, the G75 Media website was created using the world’s most popular content management platform. Its sheer popularity makes WordPress a favoured target for spam and malware developers. WordPress software plugins are also susceptible to newly-launched malware – known as zero day attacks.
As part of the EU’s new General Data Protection Regulation, G75 Media has to meet strict standards regarding the storage and management of client data. Elevating our website to HTTPS standard demonstrates our commitment to this process. It also places us ahead of many other content production agencies and media firms, who also lack our extensive client roster. A number of our copywriting agency rivals are still using HTTP, resulting in “Not secure” tabs appearing in Chrome or warning messages flashing up in Firefox. We take your safety a little more seriously.
If you already understand the principles of zero day attacks and end-to-end encryption, you might want to get in touch regarding our technical writing and technology journalism services. But don’t worry if we lost you after “standard protocol”. We’ve got everything secured.
While the rest of the UK enjoys a welcome (if rather chilly) Easter bank holiday weekend, work continues at the copywriting coalface for G75 Media. In our new role as copy editors of a national magazine, there are articles to be revised and proofread in preparation for next week. We have the usual turntable of weekly deadlines to be met – even if copy that our clients would normally upload on Monday won’t be seen til Tuesday! And there’s also the small matter of entering a national competition for freelancers, with our entry ready to be uploaded. If we’re nominated, you’ll hear about it here first…