Tag Archives: award-winning copywriting

Another high-profile award for G75 Media!

G75 Media is delighted to announce that our founder, award-winning writer Neil Cumins, has just been honoured at the 2021 Global CEO Excellence Awards. Neil won the Content Production Business Leader of the Year trophy, in recognition of G75 Media’s journalism and copywriting services throughout the COVID-19 pandemic.

The Global CEO Excellence Awards are an international celebration of small businesses and C-suite executives. CEO Monthly magazine is read by 60,000 business leaders and executives around the world, and award nominees had to “demonstrate expertise within a given field, dedication to customer service and commitment to excellence and innovation.” CEO Monthly undertook an in-depth evaluation of each contender’s skills and services, while the market reputation of each nominee was also taken into consideration.

Commenting on becoming an award-winning writer for the second time, Neil said: “There have been some tough moments over the last year, trying to keep the business on track through unprecedented challenges. Winning this award is more than an honour – it feels like we’ve drawn a line under the pandemic. It’s also great to be able to describe myself as a multiple award-winning writer, though I’ll probably leave that off my business cards!”

G75 Media is now among an elite group of content production and copywriting agencies who have won multiple awards over different decades. Our first win came in 2010 in the national Freelancer of the Year awards, and our latest trophy has arrived 11 years later. We hope more commendations will follow in the years and decades ahead; in the meantime, we’d be delighted to discuss our copywriting and journalism services with prospective clients.

The merits of promoting your business during the lockdown

We are living in historic times. The Coronavirus pandemic has led to the suspension of public life in ways unseen in British history, including restrictions which prevent businesses up and down the land from trading. However, even companies unable to trade are still able to advertise and market themselves online. And promoting your business during the lockdown is particularly important given the unprecedented number of people trapped at home with unlimited internet access, and plenty of free time to surf and browse.

3 – 3 – 0 – 6 – 3 – 3

At some point in the near future, the current state of lockdown will be partially lifted. And very quickly, people will start trying to catch up on everything they’ve missed. As a result, there is likely to be a dramatic upsurge in demand for products and services, as all the things we’ve postponed start happening alongside all the things which would have been occurring at that time anyway. Temporary restrictions on movement and trading haven’t stopped people needing to replace faulty appliances, or negotiate a new mortgage, or choose a new car. A massive backlog is growing across numerous industries, and the months after lockdown are going to be much busier than the months before it in many industries.

This simple fact gives forward-thinking companies an opportunity. By promoting your business during the lockdown, you can position your products, services or brands in consumer minds. You can become a go-to firm when the nation starts tackling everything that’s been neglected and put off. Forward-thinking companies can also extol the virtues of services which are desirable rather than essential – the holidays, the clothing, the spa trips. Because what else is there to do today other than plan how we’ll spend tomorrow? And if finances are tight – as they will be for millions of UK households – brands with compelling sales pitches will be optimally placed to attract available cash.

Search and destroy the competition

The benefits of promoting your business during the lockdown are particularly compelling when you consider search engines. We’re all spending more time online than ever, with Google and Bing acting as gatekeepers to the internet. Positioning your brand towards the top of search results is more important at a time of unprecedented internet traffic than it’s ever been. And the benefits of search engine optimisation tend to last for years. Informative original content won’t just benefit your brand today – it’ll remain a valuable resource which attracts enquiries and custom for years to come.

As a freelance copywriting agency, G75 Media is used to working remotely on behalf of clients. For the last 13 years, we’ve exchanged contracts via email and uploaded content to WordPress. We hold Zoom meetings with opticians in Hampshire, write new car reviews for American consumer websites, and use Trello to manage blog schedules for Ofcom-approved comparison platforms. We can handle content production and copywriting for business of all sizes, from start-ups seeking to establish an online presence through to household-name brands wanting to bolster their market share. And by promoting your business during the lockdown, we’ll ensure it emerges from this frightening and unprecedented period with an optimal online presence.

Don’t put off til tomorrow what you should be doing today. This is the perfect time to boost your SEO, refresh your online presence and assemble a stockpile of content in readiness for normality returning. The latter is especially pertinent, as marketing and PR might be a low priority while trying to rebuild your customer base and dealing with a backlog of orders. Get in touch with G75 Media to discuss how we can help with promoting your business during the lockdown.