Tag Archives: outsourced copywriting

What is white label copywriting?

You might not have heard of white label copywriting, but you’ve certainly encountered it. A staple of marketing and PR agencies around the world, it involves one person or company writing an article which another person or company then publishes as if they’d produced it themselves. White label copywriting is often required by firms who want to be credited for work they can’t create themselves, due to a lack of resources or difficulties getting their point across succinctly.

White label copywriting is something G75 Media has excelled in since the Noughties

At G75 Media, we’ve long recognised the importance of white label copywriting. One of our first freelance contracts, secured back in 2009, involved producing a four-page newsletter for a national chain of opticians. We had to write each story as if it had been penned by the optometrists in local branches, and we clearly did a good job, because we’ve currently working on our 28th edition of the newsletter!

Whiter than white

Delivering successful white label copywriting requires a specific blend of attributes:

  1. A flair for immersing yourself in a client’s ethos, enabling you to write with confidence about their products and services as if they were your own
  2.  An ability to adjust your natural writing style to dovetail with existing written materials, so audiences can’t tell your work from content written in-house by the client
  3. A willingness to accept someone else might be credited with your work – even if it subsequently wins awards!

G75 Media’s founder Neil Cumins started his career as a marketing executive in the motor trade, and two of his white label copywriting projects for regional newspapers subsequently won awards which other people collected. G75 Media’s white label copywriting has itself won awards over the years, which we’re not allowed to publicise because the work was credited to our clients. White label copywriting isn’t suitable for people who want constant affirmation of their abilities, but it gives freelance writers willing to live in the shadows the opportunity to work on prestigious and high-profile projects.

If your business or brand could benefit from high-quality freelance copywriting, and you’d like your name to appear above articles and white papers (rather than the experts who wrote them), get in touch with G75 Media. Our acclaimed white label copywriting services are provided to clients around the world, and we’ve worked on behalf of companies as far afield as France, Israel and Australia. Today, G75 Media regularly handles content production and copywriting for companies in America and across the UK. We have the resources and experience to bring even a modest white label copywriting project to life.

Fifteen years and counting…

It’s been exactly 15 years since G75 Media was founded – and it’s been quite a ride.

It’s easy to forget that even the largest businesses usually have humble beginnings. Today, we think of Morrisons as a vast supermarket empire, but it started out back in 1899 as an egg and butter stall in Bradford – a town arguably more famous as the birthplace of G75 Media’s founder, Neil Cumins. It’s tempting to assume Microsoft has always been a software leviathan, but Bill Gates and Paul Allen initially worked out of an Albuquerque garage. Coincidentally, G75 Media was also founded in a garage – a garage conversion, to be specific, in a suburb of East Kilbride whose postcode gave the business its name. We’ve since moved to a fine Georgian building in the heart of Glasgow, but our original home is in the photo above.


Okay, it’s a bit of a stretch to suggest our modest copywriting agency has much in common with Morrisons or Microsoft. Even so, with 60 per cent of British businesses failing within three years of startup, we’re delighted that we are celebrating our 15th anniversary today. Launching a new company just a few weeks after the Northern Rock debacle wasn’t ideal timing, and neither was attempting to specialise in property journalism just as the housing market went into a steep decline.


Green shoots swiftly trampled


When we made it to 2010, and the much-discussed green shoots of economic recovery were spotted alongside a new coalition Government, we thought the turbulent times were finally behind us. Then came the Scottish independence referendum, from which the country has yet to recover. Then came the unnecessary chaos of Brexit. Then there was a global pandemic that led to incalculably damaging restrictions on our freedom, the horrifying return of war in Europe, endless political upheaval…


Through it all, G75 Media has calmly ploughed a furrow of linguistic excellence. Today, we’ve become a well-established media brand, serving a dozen clients on both sides of the Atlantic. We switch from UK to US English without even thinking, adopting American terminology and cultural references before switching back to the King’s English for our housebuilder, optometry and magazine clients. At a conservative estimate, Neil has written over ten thousand articles in his career to date. You can view a few examples on G75 Media’s Portfolio page.


Discretion where it matters


While a few copywriters regard themselves as fledgling celebrities, and a few media agencies take themselves far too seriously, G75 Media has never been obsessed with statistics or social media likes. Much of our work is printed in magazines rather than published online. We’re routinely tasked with white label copywriting, where someone else’s byline appears beside our lovingly crafted copy. We take far more pride in submitting high-quality copywriting than we do in being recognised for it, though two national awards reflect the consistently high calibre of our content production and copywriting services. And if you ever decide to Google G75 Media, you’ll see a brand with solidly five-star reviews.


Unlike many of our contemporaries, we’ve survived and thrived over the last 15 years. It’d be foolish to predict what the next decade-and-a-half will bring after so much economic, political and social turbulence. Come what may, we’ll continue to deliver premium copywriting to discerning clients, ahead of schedule and above expectations. If your brand or business could benefit from our award-winning copywriting services, you know what to do…