Tag Archives: property journalist

Ten tips for making your home sell quickly

Making your home sell quickly involves more than choosing the right agent. It also requires you to maximise its appeal

You don’t need to live in a large or luxurious house to make the most of its appeal. Over the last year, house prices have soared, and many properties have sold within days of being listed. From £100,000 city studios to £1 million country piles, it’s a seller’s market here in 2021 – yet there are still plenty of things motivated sellers can do to maximise the appeal of their homes.

Small changes around the house can assist with making your home sell quickly
Small changes around the house can assist with making your home sell quickly

The level of interest in your property often has more to do with presentation than anything other than the all-important location. It’s obvious from a glance whether a property has been loved and cared for, or neglected and overlooked. You can’t do much about your home’s location or the condition of neighbouring properties, but a quick sale can often be expedited with some easy tweaks and tips.

A little goes a long way

As a property journalist of almost twenty years’ standing, and having recently bought and sold myself, I’m continually surprised by how little effort people put into presenting homes which are for sale. You might consider it acceptable to leave the toilet seat up without scrubbing the pan, but buyers may not be so understanding. That teetering pile of paperwork on the home office desk isn’t just a nuisance for whoever has to photograph the room – it suggests a chronic lack of storage. And a weed-strewn front garden could stop people attending scheduled viewings, since subconscious decisions about a property are often made even before the front door has opened.

With that in mind, G75 Media has compiled a ten-point checklist for our estate agent and property marketing clients to hand out to their own customers. These ten simple tips on making your home sell quickly won’t just help us when we come to provide our award-winning freelance property journalism services. They’ll impress vendors and valuers, too. Crucially, they’ll increase the sense of pride in a home, which shines through when conducting viewings and persuading people to buy the property…

  1. Clean and clean again. Our first tip for making your home sell quickly is encapsulated in the photo above. Scrub and polish every unit, appliance, skirting board or window.
  2. Ensure every light works. Pools of light add brightness to your home, whereas dead bulbs infer neglect. The kitchen shot above sparkles with light, and looks better for it.
  3. Eradicate clutter. Don’t hide it in cupboards – bin it. Clutter suggests the home is too small to be practical, so ensure floors and exposed surfaces have lots of clear space.
  4. Optimise the approach to your home. Remove weeds, oil hinges, add plants and wash the windows. Maximise first-impression kerb appeal, or risk people walking away.
  5. Eliminate odours. Scrub the oven, wash fabrics, leave every window open for a day… Do everything in your power to minimise smells, which can be very off-putting.
  6. Do a DIY list. Walk round and note down every squeaky hinge, paint chip and loose handle. Repair them all, to make the property look well-maintained rather than tired.
  7. Clear the house of children and pets prior to viewings. Avoid unnecessary mess and impromptu embarrassment, and ensure visitors can wander round in peace and quiet.
  8. Practice a sales pitch. This is another useful step in making your home sell quickly. What’s included, and what’s great? Celebrate positives and downplay negatives.
  9. Start and end in the best room. Building on the last point, first impressions count, and the last thing viewers see will stay with them. Make both your home’s best room.
  10. Let people wander round themselves. After the tour, give viewers the opportunity to wander around again without you. This is often when buying decisions are made.

Copywriting without borders

It’s almost a decade since G75 Media was founded, with the intention of creating written communications and copywriting for businesses across Scotland. The dream of providing a local service for local people inspired our name, our business plan and our website content. Yet the company hasn’t evolved in the way we originally imagined…

Although we have several regular clients in central Scotland, G75 Media’s content production services have been utilised by companies in locations as diverse as France, the West Indies and Ireland. In the early hours of this morning, we received a new commission from an occasional client in Australia. The brief is to write an opinion piece about effective office design, for a leading Asian Pacific recruitment company.

East Kilbride and Melbourne are over 10,000 miles apart, but effective copywriting knows no borders. We’ll write in Australian English and invoice in Australian dollars, putting ten years of international property journalism and technology writing to good use. This particular article is being produced on a white label basis, so Antipodean readers will have no idea it was written half a world away from the sun-baked banks of Albert Park Lake.

Being able to write in different dialects has become an unexpectedly important aspect of our business, with two clients in America requiring weekly technology content in American English. That involves liberal use of the letter ‘z’ instead of the letter ‘s’, and different terminology – sidewalk rather than pavement, turn signal rather than indicator, and so on. Despite being fairly useless at impersonating American accents, we’re becoming highly adept at writing in a recognisably (or recognizably) Stateside manner.

Whether you’re reading this article in New York, New Delhi or New Zealand, G75 Media can produce cost-effective copywriting and journalism that’ll sound like it was written by a native. Your audience will never know that their content was created under cloudy South Lanarkshire skies. Contact us to find out how we can help you, wherever you are in the world…