Tag Archives: property journalist

Copywriting without borders

It’s almost a decade since G75 Media was founded, with the intention of creating written communications and copywriting for businesses across Scotland. The dream of providing a local service for local people inspired our name, our business plan and our website content. Yet the company hasn’t evolved in the way we originally imagined…

Although we have several regular clients in central Scotland, G75 Media’s content production services have been utilised by companies in locations as diverse as France, the West Indies and Ireland. In the early hours of this morning, we received a new commission from an occasional client in Australia. The brief is to write an opinion piece about effective office design, for a leading Asian Pacific recruitment company.

East Kilbride and Melbourne are over 10,000 miles apart, but effective copywriting knows no borders. We’ll write in Australian English and invoice in Australian dollars, putting ten years of international property journalism and technology writing to good use. This particular article is being produced on a white label basis, so Antipodean readers will have no idea it was written half a world away from the sun-baked banks of Albert Park Lake.

Being able to write in different dialects has become an unexpectedly important aspect of our business, with two clients in America requiring weekly technology content in American English. That involves liberal use of the letter ‘z’ instead of the letter ‘s’, and different terminology – sidewalk rather than pavement, turn signal rather than indicator, and so on. Despite being fairly useless at impersonating American accents, we’re becoming highly adept at writing in a recognisably (or recognizably) Stateside manner.

Whether you’re reading this article in New York, New Delhi or New Zealand, G75 Media can produce cost-effective copywriting and journalism that’ll sound like it was written by a native. Your audience will never know that their content was created under cloudy South Lanarkshire skies. Contact us to find out how we can help you, wherever you are in the world…